Sanrio Moves Forward with Godzilla x Gudetama Goods Campaign

posted on by Lynzee Loveridge
Anime News Network's merchandise coverage sponsored by Tokyo Otaku Mode.

Sanrio is moving forward with its collaboration between the lackadaisical Gudetama and this summer's Godzilla Resurgence (Shin Godzilla) film. The pairing between the unmotivated egg and the destructive lizard was first introduced as part of Sanrio's collaboration poll. The poll hasn't ended yet, but the official Gudetama website announced the collaboration will take place immediately.

Starting next month Godzilla, King Ghidorah, and Mothra will stop rampaging Tokyo and instead wait lazily for the film to open on July 29. The designs will appear on t-shirts, keychains, button pins, iPhone 6 cases, pass cases, notebook covers, and more for a total of 65 items that will be offered as game prizes.

[Via Shibatyan at Kai-You]

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