Sanrio Donates to Earthquake-hit Area Every Time its Video is Watched
posted on by Amanda Ellard
Sanrio Japan uploaded a video on September 26 starting a new initiative of "One Action for One Love" to help the Kumamoto and Oita prefecture areas still heavily affected by the 7.3 magnitude earthquake that hit this past April.
The video states that Sanrio has "thoughts they want to send to everyone in Kumamoto and Oita." The company will donate one yen for every time the video is played. The initiative' s website also includes other ways to donate, such as using your Sanrio Friendship Club points.
Source: Sanrio Japan's YouTube Channel