Irregular at Magic High School Film's Characters Star as Beans in TV Ads

posted on by Jennifer Sherman

Gekijōban Mahōka Kōkō no Rettōsei: Hoshi o Yobu Shōjo is collaborating with Dentsu's Mameshiba characters to promote the anime film's opening in Japanese theaters on June 17. The irregular at magic high school anime's characters Tatsuya and Miyuki Shiba share a last name that is also part of the bean dog character line's name. The collaboration's first television commercial began streaming on Thursday.

Miyuki: I cannot accept this. Why are you in this form? Didn't you get the top score on the entrance exam? If magic is real—
Tatsuya: Miyuki. Even if you say that, it's something that cannot be helped. You understand, don't you?
Miyuki: I'm sorry.
Tatsuya: Miyuki. I'm looking forward to it. Show me my little sister at her best at the movie theater.
Miyuki: Brother!

The video notes that the "Mameshiba" siblings will not appear in the upcoming film.

Leading up to the film's release, The irregular at magic high school television anime is currently re-airing on Tokyo MX, Tochigi TV, Gunma TV, and BS11. The first Mameshiba collaboration ad premiered after the re-airing of the 21st episode, "Yokohama Disturbance Part III," on Wednesday. The ads will also air on TV Tokyo.

There will be a total of four collaboration commercials starring Tatsuya Mameshiba and Miyuki Mameshiba. The official websites for the anime and character franchises will stream the ads. The second commercial will debut on June 1, followed by the third on June 8, and fourth on June 15. Collaboration goods will also be available at theaters screening the anime film.

In the film's story, the seasons have changed, and it will soon be spring before the main characters' second year in high school. The poor student/older brother Tatsuya and the honor student/younger sister Miyuki have finished their first year at their magic high school, and are on their spring break. The two go to their villa on the Ogasawara Island archipelago. After only a small moment of peace, a lone young woman named Kokoa appears before them. She has abandoned the Naval base, and she tells Tatsuya her one wish.

Tsutomu Satou began writing the novel series with character designs and illustrations by Kana Ishida (Aquarion Evol character design) in 2008 under the Dengeki Bunko label. The novel series has more than 7.7 million copies in print in Japan. Yen Press licensed the original light novel series and the spinoff manga The Honor Student at Magic High School.

The 26-episode television anime adaptation debuted in April 2014 from director Manabu Ono at Madhouse. Aniplex of America licensed the anime and released it on home video in 2015.

Mameshiba (literally, "bean-shiba") are mysterious creatures that are not quite beans nor Shiba dogs, but something in between. The popular Mameshiba brand characters began starring in a series of animated television shorts in Japan in 2008. Dentsu brought the characters to the United States in 2009.

Viz Media released the Mameshiba: On the Loose! and Mameshiba: We Could Be Heroes graphic novels, as well as the Meet Mameshiba character guide in North America. The company posted a video with the English version of the Mameshiba theme song in 2011:

Source: Anime! Anime! (Katsunori Takahashi)

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