Japan Toy Awards 2017 Honor Bandai Namco Toys
posted on by Jennifer Sherman
The Japan Toy Association announced the winners of this year's Japan Toy Awards on Wednesday. Bandai Namco Group products received several awards.
Bandai's Formania EX v Gundam received the grand prize in the High Target Toy category. Formania EX is Bandai's display model series that emphasizes design and detail. The 18-centimeter (about 7-inch) action figure for adults features multi-textured coloring and markings. The high-end item retails for 21,600 yen (about US$194).
The Kamen Rider Ex-Aid Transformation Belt DX Gamer Driver won the Previous Fiscal Year Hit Sales Award. This is the sixth year in a row that a Bandai toy has won the award. Bandai has offered Heisei-era Kamen Rider transformation belts for a total of 18 works every year since 2000. A total of more than 10 million of the toys have shipped.
Bandai subisidiary MegaHouse's Chikyū Marugoto Sugoroku globe board game received the top prize in the Communication Toy category. The first-of-its-kind game features spaces for names of about 100 countries and regions around the world.
Bandai and MegaHouse toys to receive Excellence Awards include Uchū Sentai Kyūranger's Kyūtama Gattai KyūrenO in the Boys Toy category, Kirakira ☆ Precure a la Mode's MazeMaze Henshin! Sweets Pact DX in the Girls Toy category, and BotsNew Characters VR Dragon Ball Z in the Innovative Toy category.
International Tokyo Toy Show 2017 is being held at the Tokyo Big Sight convention center from June 1 to June 4. Bandai's booth is displaying the toys that received awards.
Source: Anime! Anime! (Katsunori Takahashi)