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Fate/Grand Order x Sanrio Campaign Adds...Chickens

posted on by Lynzee Loveridge

Anime News Network's merchandise coverage sponsored by Tokyo Otaku Mode.

Sanrio's ongoing campaign with the popular Fate/Grand Order mobile game turned servants like Gilgamesh and Saber Alter into cute, pastel versions of their former selves. Now the campaign is heading over to LAWSON convenience stores for a new set of limited merchandise featuring the servants and chickens.

Yes, chickens. It might seem random, but LAWSON, like many Japanese convenience chains, serves up hot food as well as pre-packaged snacks. LAWSON is particularly well known for Kara-age KUN, its fried kara-age chicken. The chain has offered its brand of fried chicken for 30 years and each order is sold in a paper holder with a cute chicken on the front.

The Fate/Grand Order campaign is pairing up Mash Kyrielight, Merlin, and Gilgamesh with cute chickens for clear files and pillows. The campaign launches on April 3 and includes a Twitter lottery to win the pillow. Clear files are distributed in stores on a first come, first serve basis for customers.

More items will debut as part of a lottery campaign starting in May. Prizes will include cushions, pillows, bottles, mobile stands, and more.

[Via Nijimen]

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