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Laundry Detergent Partners With Virtual YouTuber for Washing Machine Event

posted on by Jennifer Sherman

Chemical and cosmetics company Kao partnered with virtual YouTuber Tsukino Mito for an event at the Kissa Laundry laundry café in Tokyo on Wednesday. The event showcased Kao's Wide Haiter EX Power color-safe bleach while Tsukino Mito appeared "live" on a washing machine.

Tsukino Mito is a second-year high school student and class representative who has a neat and serious tsundere personality on the surface. However, she has a more eccentric personality when appearing for live broadcasts in videos. She made her debut in February, and her popularity has already led her to receive her own figure, which Good Smile Company revealed last month.

The virtual YouTuber appeared as the "Moe-T Washer MK-1" washing machine for the event. She apparently turned into the machine after using Wide Haiter EX Power. She interacted with attendees at the event, which included a session for press before the experience with the general public. More than 1,000 people applied to participate in the event, and 30 were allowed to attend. Participants received a special T-shirt and a bottle of Wide Haiter EX Power.

Kao's laundry detergent brand Attack collaborated with Attack on Titan in July.

Sources: Kao's website, Animate Times

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