Kimi-tachi wa Dō Ikiru ka Manga Artist Draws Character Designs for Coffee, Spa Resort Animated Ad
posted on by Kim Morrissy
Kimi-tachi wa Dō Ikiru ka (How Will You Live?) manga artist Shuichi Haga drew the character designs for an animated commercial for SUNTORY's Boss Coffee and the Hawaiians Spa Resort in Fukushima. It started airing on television in the Fukushima area on Tuesday, but SUNTORY has posted a long version of the ad on YouTube.
The ad, titled Aru Otoko no Ikikata (A Certain Man's Way of Living), marks the first time Haga has worked on an animation. It tells the life story of Yutaka Nakamura, a businessman who established the Hawaiians Spa Resort at the age of sixty-five. Eallin Japan, the studio that produced the ad, describes it as "a powerful animation PV with SUNTORY BOSS coffee and the Hawaiians to challenge people to be successful in what they want."
Eallin Japan shared the staff list on Twitter:
Director: Nobuaki Hongo
Animation directors: Naoki Matsuura, Shunsuke Saito
Background, Graphic Design, Animation Character Design: Shunsuke Saito
3DCG: Shunsuke Saito
Compositing (photography): Shunsuke Saito, Yusuke Morishita, Tatsumi Watanabe
Producers: Hisa Kasajima, Hiroki Nakasone
Production Manager: Nonie
Kimi-tachi wa Dō Ikiru ka is based on Genzaburō Yoshino's 1937 classic novel of the same name. Renowned filmmaker Hayao Miyazaki revealed in 2017 that his "final" film's title is inspired by the book.