Kimi-tachi wa Dō Ikiru ka Manga Artist Draws Character Designs for Coffee, Spa Resort Animated Ad

posted on by Kim Morrissy

Kimi-tachi wa Dō Ikiru ka (How Will You Live?) manga artist Shuichi Haga drew the character designs for an animated commercial for SUNTORY's Boss Coffee and the Hawaiians Spa Resort in Fukushima. It started airing on television in the Fukushima area on Tuesday, but SUNTORY has posted a long version of the ad on YouTube.

The ad, titled Aru Otoko no Ikikata (A Certain Man's Way of Living), marks the first time Haga has worked on an animation. It tells the life story of Yutaka Nakamura, a businessman who established the Hawaiians Spa Resort at the age of sixty-five. Eallin Japan, the studio that produced the ad, describes it as "a powerful animation PV with SUNTORY BOSS coffee and the Hawaiians to challenge people to be successful in what they want."

Eallin Japan shared the staff list on Twitter:

Director: Nobuaki Hongo

Animation directors: Naoki Matsuura, Shunsuke Saito

Background, Graphic Design, Animation Character Design: Shunsuke Saito

Animation: Shunsuke Saito, Hotchikazuhiro, Maya Asakura, Yusuke Morishita, Sonoka Kuroiwa

3DCG: Shunsuke Saito

Motion graphics: Masaki Aburakawa, Mike Seiichiro Shimizu, Tatsumi Watanabe

Compositing (photography): Shunsuke Saito, Yusuke Morishita, Tatsumi Watanabe

Producers: Hisa Kasajima, Hiroki Nakasone

Production Manager: Nonie

Kimi-tachi wa Dō Ikiru ka is based on Genzaburō Yoshino's 1937 classic novel of the same name. Renowned filmmaker Hayao Miyazaki revealed in 2017 that his "final" film's title is inspired by the book.

Source: Comic Natalie, Eallin Japan's Twitter account

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