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Studio Orange's Rainy Anime Ad Gets Limited Theatrical Run Paired With Shinkai's Weathering With You

posted on by Lynzee Loveridge

Director Toshimasa Ishii and Studio Orange's anime ad for Japanese retail company Marui Group will get a limited theatrical run. The short "Soba e" will premiere in front of Makoto Shinkai's Weathering With You anime film when it opens on July 19.

The ad reunites Ishii and character designer Ayako Hata, who served as assistant director and animation director on the Oscar-nominated anime film Mirai, respectively. "Soba e" centers on a boy named Osamu who receives an umbrella as a gift from a girl named Sayu, but it goes missing. That umbrella transforms into a girl who goes gallivanting around town on a rainy day. Haruka Fukuhara (Kirakira ☆ Precure a la Mode) stars in the ad.

Moom art director Yoshihiro Nagasuna provided the conceptual art, Liz and the Blue Bird composer kensuke ushio scored the music, and Katsuhiro Takei and Kiyotaka Waki (Land of the Lustrous) produced the ad.

The short will screen with Weathering With You at TOHO theaters in Japan until July 25.

The Marui Group launched an anime division in 2016 and produced the short-form anime ads "Neko ga Kureta Marui Shiawase" (The Round Happiness a Cat Gave) in 2017 with Hal anime film director Ryoutarou Makihara.

Marui Group then expanded its vision to include voice actor and idol auditions last year. The winners were given the opportunity to appear in Marui Group's anime commercials.

Source: Comic Natalie


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