High School One Piece x Cup Noodle Collaboration Releases Full Music Video
posted on by Kim Morrissy
On May 17, Cup Noodle launched an animated ad for its "Hungry Days" campaign teasing the One Piece characters in school uniforms, leaving fans "hungry" for more. Since then, Cup Noodle has released two ads focusing on Zoro and Nami's school days. The ad's music is provided by the band BUMP OF CHICKEN.
On Saturday, BUMP OF CHICKEN released a full music video of the song "Kinen Satsuei" (Commemorative photo), which is used in the ads. The music video shows animation from the previous ads, plus new animations featuring characters such as Robin, Chopper, Usopp, Frankie, and Brooks, who are all in high school as well.
Like the previous ads, manga artist Eisaku Kubonouchi (Chocolat, Carole & Tuesday) redesigned Eiichiro Oda's iconic characters. Kubonouchi also redesigned Studio Ghibli's Kiki, the titular Heidi, Girl of the Alps, and Sazae-san in previous Cup Noodle ads. The concept for the ads is credited to creative director Yūsuke Satō from Dentsu and art director Aya Maeda. Kyōtaro Hayashi directed the music video.
In 2017, Cup Noodle launched its "Hungry Days" ad campaign, a series of commercials that starred famous anime characters at the precipice of their youth to invoke a specific, nostalgic feeling. The previous "Hungry Days" campaign concluded with a romantic confession against an apocalyptic backdrop. The advertisement campaign had three exhibition showings in 2017 where exclusive merchandise was sold. Two of the exhibitions were in Japan while another was in Taiwan.
Source: Ongaku Natalie