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Adorable Cosmetics Brand Anime Ad Will Make Your Heart Melt

posted on by Kim Morrissy
Maaya Uchida sings vocals for 60-second ad about woman who meets HABA Laboratories mascot

Cosmetics brand HABA Laboratories sponsored a 60-second anime music video about a woman who has a fated encounter with the company's mascot character "Hitoshizu-kun." The video features a peppy song by Suppin-Pin Band with vocals by anime voice actress Maaya Uchida (Rikka from Love, Chunibyo & Other Delusions!, Catarina from My Next Life as a Villainess: All Routes Lead to Doom!).

The animation was produced by Enishiya (Weathering With You commercials). It was directed by Tatsumi Fujii (Panty & Stocking with Garterbelt episode director, Girls und Panzer der Film unit director) and features character designs by Aoi Umeki (Pop Team Epic director). Hirotoshi Arai (Gleipnir main animator, Merc Storia: The Apathetic Boy and the Girl in a Bottle chief animation director) was the animation director.

The full version of the song "Suppin-Pin de Go!" is available in Japan through various music streaming services.

Source: HABA Laboratories YouTube channel


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