Viz Media Gains Doraemon Merchandise Licensing Rights
posted on by Lynzee Loveridge
Shogakukan-Shueisha Productions Co., Ltd. (Sho-Pro) announced an agreement with their subsidiary, Viz Media for Doraemon merchandise rights in North and South America. Viz Media will become the master merchandise licensee for the anime property, overseeing the licensing and development of a range of new products.
Sho-Pro and Viz Media will highlight Doraemon at the upcoming Licensing Expo on June 17-19 at the Mandalay Bay Convention Center in Las Vegas.
Update: Licensing Expo's month corrected. Thanks, CastMember1991
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