Frozen Blu-ray's 1st Day in Japan Tops Evangelion's All-Time Sales Record
posted on by Egan Loo
Market survey firm Oricon reported on Wednesday that Disney's animated film Frozen sold 661,000 Blu-ray Discs on its first official day of sales in Japan. In one day on Wednesday, it has set the all-time record in Japan for cumulative Blu-ray Disc sales. Frozen is poised to become a million-seller based on pre-orders alone.
The previous record-holder for first-day Blu-ray Disc sales in Japan was Evangelion:3.33 You Can (Not) Redo with 199,000 copies. The previous record holder for first-week sales was Evangelion: 2.22 You Can (Not) Advance with 357,000 copies. Evangelion: 2.22 has since garnered cummulative sales of 465,000 copies — the all-time record now broken by Frozen.
Frozen was already available one day earlier on Tuesday on video-on-demand sites, and virtually all of these sites reported that the movie set all-time records. Google Play reported that Frozen had 17 times more as many views as Monsters University, thus setting an all-time record for the service. Amazon Instant Video, Tsutaya TV and Rakuten Showtime also reported that the movie shattered all-time records. In four days, Frozen topped the number of downloads Toy Story 3 garnered in one year.
Frozen spent a record 16 weekends as the #1 film at the Japanese box office. It was only topped two weekends ago by another Disney film, Maleficent. Frozen is still attracting audiences in theaters after the Blu-ray Disc and DVD releases went on sale.