Studio Trigger Makes Promo Anime for DeNA's Hacka Doll News App
posted on by Crystalyn Hodgkins
Social game company DeNA began streaming a promotional anime for its Hacka Doll news app on Friday. Studio Trigger (Kill la Kill, Inferno Cop) animated the two-minute video.
The app delivers a customized feed of news for each user. The user answers some simple questions when launching the app for the first time, and then the app will filter the news that caters to the user's personal interests — boys love (BL), cosplay, anime, manga, games, light novels, voice cast members, and more. With daily use, the app automatically analyzes and learns which news articles the user reads and recommends to further personalize the feed.
The app delivers 25 news articles three times a day (morning, noon, and night). Articles about products have direct links to order each item from Tsutaya Online Shopping.
The anime personifies the app's customization engine as three "Hacka Dolls" — the personal entertainment AI and main navigator Hacka Doll #1 (played by Miyu Takagi), the anime expect Hacka Doll #2 (Kaya Okuno), and the knowledgeable otaku Hacka Doll #3 (Nanami Yamashita). The Hacka Doll's three voice actresses also sing the anime's theme song "First Heart Beat," while Reimi Yukarino voices the user. Ikuo Geso (Kill la Kill key animator) served as the director, storyboarder, animation director, editor, designer, and digital painter for the anime.