Kyary Pamyu Pamyu Plays Dress-Up in New Nintendo 3DS Ad
posted on by Egan Loo
Nintendo has recruited fashion model and singer Kyary Pamyu Pamyu to promote the New Nintendo 3DS game system before it launches in Japan on October 11. On a new website, Kyary Pamyu Pamyu introduces the system's interchangeable "Kisekae Plates" (literally, dress-up plates). With these plates, players can customize the exterior design of the New Nintendo 3DS in countless ways.
In a new television commercial, Kyary Pamyu Pamyu plays dress-up by putting extravagant outfits on Mario, Link, and other familiar characters:
The website's "Try! Kisekae" feature lets you explore different Kisekae Plate combinations before you buy the system. The Kisekae Plate launch lineup will boast 38 designs ranging in price from 1,000 to 3,000 yen (about US$10-US$30). Two more "Kawaii Kisekae Plates" will go on sale later.
In addition to these plates, the New Nintendo 3DS will offer a new analog c-stick, new "ZL" and "ZR" shoulder buttons, a faster processor, near-field communication (NFC) support, and a larger screen with improved 3D support. Pokemon Centers throughout Japan will offer Pokémon Groudon or Kyogre on stamped suede-style plates on November 21. Nintendo will offer the game system itself in Australia and New Zealand on November 21.