Toho to Screen Anime-gatari Short Anime About Anime Club

posted on by Egan Loo
Anime about Tokyo college club's chit-chat follows Kami-Usagi Rope shorts

The Toho Cinemas chain will screen Anime-gatari (literally, Anime-chat), its second original short anime project, during intermissions. The new anime follows the rapid-fire chit-chat of "charming characters" at an anime club in a Tokyo university. Theaters in Tokyo's Kanto area are screening a short trailer for the project.

Anime-gatari is part of the "Shinjuku Anime" project that centers around Toho Cinemas Shinjuku, the 12-screen, 2,300-seat theater that will open in the Kabuki-chō district of Tokyo's Shinjuku Ward on April 17.

Toho Cinemas have been screening an earlier original short anime project called Kami-Usagi Rope. In this anime, a high school rabbit named Rope and his quick-tempered squirrel friend Akira have random conversations as they walk through their working-class neighborhood to the movie theater. Kami-Usagi Rope is promoting the new theater with a stamp rally that highlights the life-size Godzilla head that will loom over Shinjuku from the theater. The rally runs from January 31 to March 1, and participants will receive original seal stickers while supplies last and a limited-edition pass case by random drawing.

A new anime label, Cine x Ani (Cinema x Animation), will screen anime films and television anime events at Toho Cinemas branches throughout Japan. Finally, Kadokawa's Newtype magazine, which is celebrating its 30th anniversary starting in April, will sponsor a Newtype Film Festival from April 17 to April 19.

Before working on Kami-Usagi Rope, the studio Robot animated Kunio Katō's La Maison en Petits Cubes (Tsumiki no Ie), the short that won the Academy Award for Best Animated Short Film in 2009. It then animated the 2009 Ring of Gundam short by Gundam creator Yoshiyuki Tomino.


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