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Level-5 Unveils Snack World With Game, TV Anime, Film, Manga, More
posted on by Egan Loo
Game developer Level-5 unveiled The Snack World — its next cross-media project after Inazuma Eleven, Little Battlers eXperience, and Yo-kai Watch — during its "Level-5 Vision 2015 -The Beginning-" presentation on Tuesday. The "hyper casual fantasy" project will feature a Nintendo 3DS/Android/iOS game by Level-5, a full-CG television animation airing on TV Tokyo, a manga series running in Shogakukan's Monthly CoroCoro Comic magazine, a toy line from Takara Tomy, and a movie that TOHO will distribute throughout Japan.
During its presentation, Level-5 streamed a CG pilot film in which the main lead Chup and his companions "embark on a great adventure!" The story is set in Snack World, a seemingly traditional fantasy world — except it has smartphones and other elements of the modern world.
The cast includes, from top left to bottom right:

- Ayana Taketatsu as Mayone (wordplay on mayonaise)
- Megumi Han as Chup (ketchup)
- Kenji Sugimura as Pepperon (pepperoni)
- Megumi Okada as Butako (pig/buta and tatsunoko/sea horse/dragon's child)
- Tadashi Miyazawa as Gobson (goblin and hobson)
- Yoshiyuki Kaneko as Ōsama (king)
- Ryoka Yuzuki as Melōra-hime (melon)
- Tanuki Sugino as Vinegar (not pictured)
- Yū Seki as Crouton (not pictured)
The project will have "Jara," a line of small items with embedded chips that will be sold with a "TreJara Box" (a pun on "treasure" and "Jara"). The Jara will interact with the game; touching the lower screen of the 3DS with the Jara will let the player obtain the same item within the game. The items will have various effects such as increasing spell recipes.
Level-5 head Akihiro Hino served as the chief director of the pilot film, and he also penned the original story concept, script, and the lyrics for the theme song "Mugen the World" sung by micca. Takuzō Nagano (Inazuma Eleven, Mobile Suit Gundam AGE, Professor Layton, Yo-kai Watch franchises) designed the characters. Rei Kondoh (LBX franchise) scored the music. The pilot film's credits the anime studios OLM and OLM Digital.