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Anohana's Menma Sings Chocolate Song in Kokosake/Meiji Ad

The food maker Meiji is holding a "Meiji x Kokosake & anohana Receipt Drawing Campaign" from June 2 to October 16, to commemorate the September 19 opening of The Anthem of the Heart (Kokoro ga Sakebitagatterun Da. or Kokosake) film. The anohana: The Flower We Saw That Day (Ano Hi Mita Hana no Namae o Boku-tachi wa Mada Shiranai.) and Toradora! anime staff are making this original anime, and anohana's Menma character sings Meiji Chocolate's theme song in the campaign's "Jun's Tears" commercial:

Text: "Make Tomorrow More Delicious. Meiji"
Menma: "Chocolate, choocolate, chocolate is Meiji"
Text: To be yourself…
Text: …Is the hardest thing
Menma & Text: So indulge in some chocolate.
Menma: "…Chocolate is Meiji"
Menma: Kokosake & anohana campaign is underway!

The commercial features images of a sobbing Jun Naruse, the female lead of The Anthem of the Heart. The second commercial, "Walking Jun," will air in July.

In the campaign, Meiji will sell special packages illustrated with Kokosake's Jun and anohana's characters. Buyers can enter the codes in their receipts onto the campaign's website for a chance to win a prize. The prizes are 1,000 illustration collection books (with two covers for both Kokosake and anohana), each bundled with a set of two illustrated QUO cards:

The film reunites staff members from the anohana and Toradora! anime. Tatsuyuki Nagai (A Certain Scientific Railgun, Waiting in the Summer) is again directing the film at the studio A-1 Pictures. Mari Okada (M3 the dark metal, Hana-Saku Iroha) is writing the script, and Masayoshi Tanaka (Highschool of the Dead, Joshiraku) is designing the characters. Like the anohana anime, the story of the new film will be set in Chichibu.

The main cast and characters are:

Aniplex of America announced in February that it has licensed the film. The film will open in Japan on September 19.

Source: animeanime.jp