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Kuttsukiboshi's Naoya Ishikawa Starts Promotional Anime Company

posted on by Karen Ressler
Director offers inexpensive animation for small towns, businesses

Naoya Ishikawa (Kuttsukiboshi, Magical Chocolate) of one-man animation studio Ishikawa Pro started a new promotional animation company called Jichitai Anime (Municipal Government Anime). The official website opened on Thursday.

The studio will specialize in promotional anime, such as the "Kataribe Shōjo Honoka" short (pictured right) that Ishikawa Pro animated for the city of Tōno in Iwate prefecture in July.

The company will provide animation at a low cost for select small towns and businesses that do not have big budgets. According to the company's website, production on an ordinary 10-minute episode of anime can cost over 7 million yen (about US$60,000), but Jichitai Anime plans to charge less than 3 million yen (about US$25,000).

Hakuhodo DY Holdings, the parent company of the ad firm Hakuhodo, and director Kenji Kamiyama (Ghost in the Shell: Stand Alone Complex, Eden of the East) established Steve N' Steven in 2011 to help produce animation in advertising and other similar areas. Steve N' Steven produced animated promotional campaigns for Pepsi NeX, an au telecommunications service, a temp agency, and two Evangelion-related Japan Animator Expo shorts. It is now working with Hayao Miyazaki on a CG short for the Ghibli Museum.

Thanks to Rachel S. for the news tip.

Source: Akiba Sōken

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