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Sanrio, Sega Toys' Rilu Rilu Fairilu TV Anime Premieres on February 6

The official website for Sanrio and Sega Toys' Rilu Rilu Fairilu collaborative multimedia character project announced on Thursday that the TV anime part of the project will premiere on February 6. The anime's full title is Rilu Rilu Fairilu ~Yōsei no Door~ (Rilu Rilu Fairilu: The Fairies' Door). The website also revealed a key visual for the anime:

The anime will air on TV Tokyo on Saturdays at 9:30 a.m. The series will also air on TV Osaka, TV Aichi, TV Hokkaido, and TVQ Kyushu Broadcasting.

The website also revealed the character designs for the four main Flower Fairilu, and three Legend Fairilu:

Lippu, a tulip Fairilu

Himawari, a sunflower Farilu

Sumire, a violet Farilu

Rose, a rose Fairilu

Kirara (left) and Yurara (right), twin Unicorn Farilu

Fairilu Marge, who supervises all of the Fairilu's magic

Fairilu Gol, who supervises all of the Fairilu

TV Tokyo's website for the anime has also revealed the show's staff. Sakura Gojō is directing the anime at Studio DEEN (Jewelpet: Magical Change). Aya Matsui (Dragon Ball GT, Marmalade Boy, Tamagotchi!) is handling the series composition, and Jinshichi Yamaguchi is designing the characters.

Other staff members include:

Art Director: Tsutomu Nishikura
Color Key: Imari Katsuragi
Director of Photography: Masayuki Kawaguchi
Editing:Masahiro Matsumura
Sound Director: Hiroshi Yamamoto
Sound Production: Dax Production
Music Production: Drive

In the franchise's story, "Fairilu" are fairies of flowers, insects, mermaids, or other entities that are born from "Farilu Seeds." All Fairilu are born with their own key, and they must search to find and open the door that fits only their key. Once the Fairilu pass through the doors, they mature. The doors are also related to the human world.

The multimedia project also includes merchandise, books, a game, and events. The franchise will launch with stationary, accessories, bags, and other merchandise from Sanrio in March 2016. Other Fairilu that will apppear in the franchise include: other Flower Farilu, Mermaid Farilu, Mushroom Farilu, Veggie Farilu, Bugs Farilu, Weather Farilu, and Cool Girl Farilu.

The project is the second multimedia character collaborative project for the two companies after they launched the Jewelpet franchise in 2008. Rilu Rilu Fairilu is similarly geared toward elementary school-age girls.

Source: Anime! Anime!