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Magical Girl Raising Project TV Anime's Promo Reveals Cast, Theme Song, October Premiere

The official website of the television anime of Asari Endō's Mahō Shōjo Ikusei Keikaku (Magical Girl Raising Project) "survival action" light novel series began streaming a new promotional video on Thursday, revealing the anime's cast, character designer, theme song, and October premiere. The site also revealed a new visual. (Note: The YouTube video on the site is region-locked for the United States)

The cast includes Nao Tōyama (Nisekoi - False Love's Chitoge, My Teen Romantic Comedy SNAFU's Yui Yuigahama) as the protagonist Snow White, and Manami Numakura (The Heroic Legend of Arslan's Alfreed, The IDOLM@STER's Hibiki Ganaha) as Ripple.

Numakura will also perform the anime's opening theme song "Sakebe" (Shout).

Hiroyuki Hashimoto (Is the order a rabbit?) is directing the anime at Lerche, with Takao Yoshioka (Elfen Lied, High School DxD, Your Lie in April) supervising and writing the scripts. Yukiko Aikei (Horizon in the Middle of Nowhere, Accel World, Your Lie in April) is designing the characters for animation.

Endō's novels are set in a world where a social game called The Magical Girl Raising Project allows one in tens of thousands of people to be a "magical girl" — possessing extraordinary physical capabilities and looks, as well as special magical powers that set them apart from the rest of the human race. But one day, in a district containing 16 magical girls, the administration announces that it must halve the number of magical girls to solve the problem of magical energy. At first, the 16 magical girls race to collect more "magical candy" than their competitors, but the rules quickly become twisted, and it quickly becomes a murderous battle for survival among them.

Takarajimasha published the first volume of the light novel series with art by Maruino in June 2012. It published the 10th volume, titled Mahō Shōjo Ikusei Keikaku episodes φ, on April 9.

[Via Anime NOW]

Thanks to Kagayaki and Dennis R for the embedded videos.