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Survey: More U.S. Women Play Pokémon Go Than Men

posted on by Karen Ressler
Game reaches 100 million worldwide downloads, earns US$10 million in daily revenues

Forbes reported last week that 63% of Pokémon Go users over the age of 13 in the United States are female, according to SurveyMonkey Intelligence. SurveyMonkey also provided its breakdown by age demographic:

  • Ages 13-17: 22%
  • Ages 18-29: 46%
  • Ages 30-50: 25%
  • Aged 50+: 6%

According to SurveyMonkey, 45.8% of players have an annual income of less than US$50,000. 19.6% of players have an annual income of US$50,000 to US$100,000, and 34.6% have an annual income of more than US$100,000. SurveyMonkey profiles the game's average player as a 25-year old white woman holding a college degree and earning US$90,000 a year.

SurveyMonkey Intelligence mobile product manager Robbie Allan said the results came from the usage data of the company's panel of more than a million Android and iOS users. The survey did not sample users under the age of 13.

While Niantic CEO John Hanke did not confirm or deny the accuracy of the statistics, he commented that "he'd be surprised if that were true." He previously spoke to Forbes regarding data collection:

We don't ask for the sex of our users, so it would have to come to a third party that is correlating it with some other research or a panel. I would love to find out if that were true.

In addition, App Store intelligence firm App Annie reported that the game has been downloaded 100 million times worldwide, earning over US$10 million in daily revenues, with users in Japan accounting for US$2 million, and users in the United States accounting for US$6 million. As of July 26, the game had 75 million downloads, with 10 million downloads in Japan as of July 22. The game is the fastest mobile game to reach 50 million downloads. It achieved the feat in its first 19 days, compared to Color Switch's 77 days.

The Pokémon Go app launched in select countries including the United States on July 6, and has since launched in more than 35 countries.

Sources: Forbes (Ryan Mac), TechCrunch (Sarah Perez) via Siliconera


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