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Gravity Rush 2's 'Gravity Cat' Promo Wins Advertising Award
posted on by Jennifer Sherman
The official PlayStation Blog revealed on Monday that the four-minute live-action "Gravity Cat" promotional video for the Gravity Rush 2 PlayStation 4 game won the Gold Pencil award for direction in the Moving Image Craft division in the One Show 2017 advertising awards. The One Show Creative Week was held in New York City on May 8-12.
The promotional video, which shows two women and a cat experiencing a shift in gravity, debuted on January 12. PlayStation Japan began streaming a "Behind the Scenes" video on January 18.
The game shipped on January 18 in Europe, January 19 in Japan, and January 20 in North America after a delay. The developers released a planned premium DLC for the game for free due to the delay. The free DLC "Another Story: The Ark of Time — Raven's Choice" debuted in March.
The game received a prequel "special animation" by Khara, the studio behind the new Evangelion films. Gravity Rush: The Animation - Overture bridges the gap between the original Gravity Rush and the sequel.
[Via Hachima Kikō]
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