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Action Heroine Cheer Fruits Anime Previewed in TV Ad

The official website for the upcoming original television anime Action Heroine Cheer Fruits began streaming a commercial for the show on Friday.

The story is set in the year 20xx during an action heroine warring states period. The action heroine trend had started with a small festival in a certain city. The project created a "local heroine fighter" themed after the local area. The action charmed the audience and led to the project gaining huge popularity. A local heroine boom took off in various locations. Each municipality began producing stage shows for the hometown heroines, and a rivalry developed between them. The heroine shows vying for popularity began to appear on a nationally popular ranking program broadcast nationwide. The action heroines aspire to earn the love of everyone from children to adults.

The anime is set the tranquil fruit-producing city of Hinano, which is behind the times in joining the action heroine bandwagon. High school senior Misaki Shirogane's aunt, who is also the prefectural governor, senses the danger in missing out and recruits Misaki. The girl begins producing action live events, and she becomes a hit as an action heroine. Hoping to revitalize the town, Misaki stands up to try to overturn the decision to close the culture hall that her grandfather helped construct.

The anime will premiere on TBS on July 6 late at night at 2:28 a.m. (effectively on July 7), and it will then air on BS-TBS late at night on July 8.

The cast includes:

M.A.O as Misaki Shirogane, a third-year high school student, born August 9. She likes travelling to "power spots" that purportedly invigorate those who visit them. She is a daughter of a prominent family in Hinano, an honors student and star athlete, and the student council president. She is a hard worker, but suffers from chronic bad luck, and consequently fails to reap the best from her efforts. People tease her as being unpopular, but her optimistic and sincere personality earns her everyone's trust.

Miku Itō as An Akagi, a second-year student, born March 5. She likes tokusatsu (special-effects) works. She is the daughter of a doctor and nurse, and is a constantly absent member of her school's gymnastics club. She inherited her naive yet strong desire to help others as a hero from her parents, who both work in a hospital. She is extremely athletic and can concentrate well, which has earned her a degree of fame in gymnastics, but for some reason, she is still constantly absent from gymnastics practice.

Rie Murakawa as Roko Kuroki, a third-year student, born October 14. She likes trains. She is the daughter of the local train station master. She is a close friend of Misaki, and works with her as student council vice president. She is considered very reliable. Due to her family's house being adjacent to the station, she has loved trains since childhood. She'd like to help Misaki more, but she has trouble expressing herself.

Erii Yamazaki as Mikan Kise, a second-year student, born December 3. The daughter of a lemon-growing family, she likes reading and was a member of the cheerleading club. She promised to let her younger sister see one of her action stage events someday. She is considerate and works well with children. She has inadvertently taken responsibility or volunteered for many things before, but in her head, she regrets it.

Yūki Hirose as Mana Midorikawa, a second-year student, born April 8. She likes cosplaying. She is the only child of a family that maintains a famous shrine in Hinano. She is a schemer who has even thought of letting people use the shrine as a training room and pocketing the money. Her cosplay hobby allows her to design outfits for heroine shows.

Haruka Ishida as Genki Aoyama, a second-year student, born November 1. She is a beautician's daughter who likes editing videos. She is a bespectacled girl who is a member of the computer club. She once had dreams of being an idol with her sister Yūki, but abandoned them when she injured her leg in an accident. Instead, she turned her efforts toward I.T. She is Yūki's twin sister, and sometimes expresses annoyance at her.

Haruka Ishida as Yūki Aoyama, a second-year student, born November 1. She likes going to karaoke by herself. She is a beautician's daughter who is a member of a famous idol group. She has returned to Hinano for a certain reason. She excels at both singing and dancing, and puts her all into practicing, but her silent personality leads people to worry about her. She is Genki's twin sister.

Moe Toyota as Hatsuri Momoi, a first-year student, born September 20. She is the daughter of an owner of a construction company with deep ties to the Shirogane family. She is a member of the theater club, and her signature look is her twin-tail hair. She has been around construction sites since she was little, so her delicate and cute exterior belies her headstrong personality. She has a tendency to not look before she leaps, and to not stop once she starts with something.

Haruka Shiraishi as Kanon Shimura, a second-year student, born June 6. She has competed fiercely with An Akagi in prefectural gymnastics meets since middle school. She lives to knock An down a peg, and is very conscious of making that evident.

Keizou Kusakawa (Magical Girl Lyrical Nanoha The MOVIE 1st, KanColle) is directing the anime at the studio diomedea. Naruhisa Arakawa (Kingdom, Twin Star Exorcists) is in charge of the series scripts, and Naomi Ide (KanColle, The Lost Village) is designing the characters. Nippon Columbia is producing the music.

The show's eight main voice main cast members will perform both the opening theme song "Jōnetsu☆Fruits" (Passionate Fruits) and the ending theme song "Hi no Ataru Basho" (The Place the Sunlight Hits) under the unit name Tokimeki Kanshasai.

The anime is inspiring a manga adaptation that debuted on June 20.