• remind me tomorrow
  • remind me next week
  • never remind me
Subscribe to the ANN Newsletter • Wake up every Sunday to a curated list of ANN's most interesting posts of the week. read more

U.S. Firm Bain Capital Buys ADK Agency

posted on by Jennifer Sherman
Investment firm to launch offer on Tuesday

Japanese advertising agency Asatsu-DK announced on Monday that Boston-based investment firm Bain Capital plans to purchase the agency. Bain Capital plans to launch a tender offer on Tuesday, and the total buyout is expected to be 152 billion yen (about US$1.35 billion) if the firm buys all the shares.

Asatsu, Inc. merged with Dai-Ichi Kikaku Co., Ltd. to form Asatsu-DK in 1999, and it is currently Japan's third-largest advertising agency. Asatsu and Dai-Ichi Kikaku were involved with production of anime such as Mazinger Z, Kyojin no Hoshi, and Yōkai Ningen Bem. Asatsu-DK has been involved with production of various Precure, Gundam, Doraemon, and Crayon Shin-chan anime.

Asatsu-DK acquired 84.01% of shares in animation studio Gonzo in 2016. The agency also established Anime Consortium Japan with Bandai Namco Holding Inc. and Aniplex Inc. in 2014.

Sources: Anime! Anime!, Reuters (Junko Fujita)

discuss this in the forum (11 posts) |
bookmark/share with: short url

News homepage / archives