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Avex, Hakuhodo Launch VR Video Project to Develop Branded VR Content

posted on by Rafael Antonio Pineda
1st works will screen at 2018 Short Shorts Film Festival in June

Entertainment company Avex Management and media company Hakuhodo DY Media Partners announced on April 23 that they are partnering to launch a "VR Story Seek" program that will develop VR movie and video content to enhance clients' "brand experience."

Avex Management will handle casting and music tieups, and avex entertainment's video team will produce the movies, partnering with clients of Hakuhodo DY Media Partners to develop video content with "movie-like" story quality.

VR Story Seek will debut its first branded shorts at the 2018 Short Shorts Film Festival & Asia, which takes place in Tokyo from June 4 to 24. The festival is launching a VR Shorts category this year, and will screen six sets of short programs, including the VR Story Seek branded shorts.

VR company Gateway, Senneheiser Japan, and Nikkei BP Intelligence Group are collaborating on the first works.

Source: Anime! Anime! Biz

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