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Fire Emblem Heroes Smartphone Game Earns US$400 Million Worldwide

posted on by Rafael Antonio Pineda
Japan accounts for 56% of in-game purchases worldwide

Mobile app data analysis organization Sensor Tower reported on Wednesday that Nintendo's Fire Emblem Heroes smartphone game has earned US$400 million from in-game purchases worldwide.

Spending in Japan accounts for the majority of in-game purchases, and forms 56% of the amount, while purchases in the United States are second at 31%.

Sensor Tower also noted that the game has earned an average of US$20 million per month. The game's second highest earning month since launch was June earlier this year, with spending that month amounting to US$23 million. The report further noted that 52% of the spending was done through Google Play, and 48% through the Apple App Store.

The game's earnings so far are six times higher than those of Nintendo's Super Mario Run and 9.5 times more than Animal Crossing: Pocket Camp's earnings.

In the game, players take on the role of a summoner who can summon heroes from previous Fire Emblem games. The characters have new illustrations from a variety of artists and newly recorded voice-overs. Like the main games in the Fire Emblem series, Fire Emblem Heroes features tactical battles where the player commands an army.

Sources: Sensor Tower (Randy Nelson), Variety (Stefanie Fogel)


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