Bandai Namco Entertainment Establishes New Mobile Company
posted on by Alex Mateo
Bandai Namco Entertainment announced on Thursday that it is establishing the new company Bandai Namco Mobile (BNM) in Barcelona, Spain to focus on the development and marketing of mobile entertainment outside the Asian market. The new company will open in 2020 and focus on growing the mobile business within the Network Entertainment Unit within Bandai Namco group.
The announcement also noted that BNM will unify overseas mobile development and marketing efforts, as well as allow for more flexible and collaborative content creation and marketing activities for Western audiences. The company will begin recruiting staff in the coming months.
Bandai Namco Holdings and Shueisha announced in June that they will jointly establish a new Shanghai-based company tentatively named "Shueisha Bandai Namco (Shanghai) Co., Ltd." in October. The company will focus on offering and planning merchandise and goods in China based on Shueisha manga properties.
Bandai Namco Holdings established two Chinese subsidiaries earlier this year: Bandai Namco Toys & Hobby (Shanghai) in February, and then Bandai Namco Amusement (Shanghai) in March. Both new companies are subsidiaries to Bandai Namco Holdings China. Bandai Namco Holdings already has its Bandai Namco Entertainment (Shanghai) subsidiary in China to handle its smartphone app business.
Source: Press Release
Disclosure: Bandai Namco Rights Marketing, Inc., a wholly owned subsidiary of Bandai Namco Holdings Inc., is a non-controlling, minority shareholder in Anime News Network Inc.