News
Anime Concert Market Grew 195% in 2021, But is Still Half of Pre-Pandemic Revenue
posted on by Rafael Antonio Pineda
The Pia Sōken live entertainment research company revealed on October 5 that anime-related live entertainment events (including anime song concerts, and concerts centering on anime voice actors and singers) recorded a total market revenue of 12.1 billion yen (about US$81.34 million) from the period of January to December 2021.
The number represents a 195% increase from 2020's low of 4.1 billion yen (about US$27.6 million by current conversion) brought about by the dearth of events due to COVID-19. The 2021 number, however, represents just under 50% of the 2019 market revenue of 24.5 billion yen (about US$164.7 million by current conversion) prior to the COVID-19 pandemic.
Notable live entertainment events in 2021 included the Animelo Summer Live (which was canceled in 2020) in August 2021, as well as Animax Musix, which had both a live streamed event in January 2021 and a live audience event in November 2021.
Sources: Pia Sōken, Animation Business Journal (Tadashi Sudo)
