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Pokémon Boutique Pops Up at JapanLA Beginning on Pokémon Day, February 27

BELLEVUE, Wash.—February 25, 2016Pokémon is celebrating 20 years, and young adults of all ages in Southern California can join the fun with a new limited-time Pokémon Boutique fashion collection from JapanLA Clothing, available starting Saturday, February 27, at JapanLA Cute Culture Shop (7320 ½ Melrose Ave., Los Angeles, CA 90046). Kicking off on Pokémon Day, the official start to the celebration of 20 years of the iconic brand, the Pokémon Boutique runs for one month, through Sunday, March 27.

The Pokémon Boutique will carry a variety of officially licensed Pokémon apparel, accessories, backpacks, gifts, and novelties. A Pokémon tote bag will be given as a gift with every $35 purchase that includes at least one Pokémon item, while supplies last.

“We're thrilled to launch a fresh new Pokémon Boutique collection at JapanLA,” said Monika Salazar, director of licensing at The Pokémon Company International. “The Pokémon fashion and accessory lines continue to grow, and it couldn't be better timing to showcase the brand's latest offerings beginning on Pokémon Day.”

The Pokémon Boutique at JapanLA is one of many fan experiences offered during Pokémon's yearlong 20th celebration. First introduced in Japan in 1996 with the video games Pokémon Red and Pokémon Green for the Nintendo Game Boy system, Pokémon has delighted fans of all ages around the world for two decades. With more than 275 million video games sold worldwide, 21.5 billion TCG cards shipped to 74 countries, and an animated series spanning 18 seasons, Pokémon is one of the most successful entertainment brands in the world. For more information about the Pokémon Boutique at the JapanLA Cute Culture Shop, visit www.pokemon.com. #PokemonBoutique

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