GB Eye to Launch Yu-Gi-Oh! Products Across Europe

Late Summer 2016 Product Launch in Mass Market and Gaming Retailers

LICENSING EXPO, LAS VEGAS – June 23, 2016 –- 4K Media Inc., the Konami Digital Entertainment, Inc. subsidiary that manages the licensing and marketing of the Yu-Gi-Oh! brand, today announced it has signed a licensing agreement with GB eye, one of the world's leading suppliers of licensed products, which will introduce Yu-Gi-Oh! branded products across Europe.

GB eye will introduce Yu-Gi-Oh! branded posters and mugs in late summer 2016. The products will be available through key mass market and game retailers like HMV, Asda, That's Entertainment, GAME and Forbidden Planet in the UK, Ireland, France, Germany, Austria, Switzerland, Belgium, Spain, Portugal, Italy, The Netherlands, Luxembourg, Russia, Ukraine, Belarus, Eastern Europe, South Africa, Australia and New Zealand. The agreement was negotiated by 4K Media's VP of Licensing and Marketing Jennifer Coleman and GB eye Licensing Manager Max Arguile.

“GB eye is taking a very strategic approach to its Yu-Gi-Oh! licensed product launch, which we enthusiastically support,” stated Coleman. “We're also confident that as consumers' interest in these specific products continues to grow, it will spur GB Eye's creativity in devising additional product lines that resonate with the millions of Yu-Gi-Oh! fans across the continent.”

“The Yu-Gi-Oh! brand is a fascinating opportunity for GB eye, which is why we are starting with very specific consumer products,” explained Arguile. “We expect that this strategically orchestrated product introduction will pique retail interest and warrant the type of marketing support and placement that will spur even greater demand for future product introductions.”

About GB eye
Founded in 1986, GB eye quickly established its position as the UK's leading poster supplier. At the heart of GB eye is a passion for popular culture, a drive to consistently develop market leading products and surpass all expectations in quality and service. This ethos has enabled the company to successfully build on its core range to develop its framed photographic print range, as well as the exciting new ranges of mugs (standard, travel, shaped and heat-changing) glassware (pints, tumblers, shot glasses, bottle openers) and stationery. Additionally, GB eye's hugely popular range of merchandise products has enabled the company to work even closer with its brand partners to innovate and expand its customer base. GB eye believes in building long term relationships with all of its partners as the key to continued success in an exciting and dynamic market. For more information, visit http://www.gbeye.com/
About 4K Media
New York City-based 4K Media Inc. (a wholly owned subsidiary of Konami Digital Entertainment, Inc.) is a brand management and production company best known for its management of the Yu-Gi-Oh! franchise outside of Asia. This year, the Yu-Gi-Oh! anime brand celebrates its 15th anniversary of entertaining and engaging young audiences in the United States and Europe, and 2017 marks its next exciting theatrical release. Beyond Yu-Gi-Oh!, 4K Media is also actively expanding both its licensing and production slate to incorporate other brands including the recently announced representation of Rebecca Bonbon.