Make Way For Gen Bey: Beyblade Burst Fans Can Participate In An All-New Official Online Campaign

Exclusive Perks Include Sneak Peeks, Sweepstakes, Swag Giveaways & More


NEW YORK – October 5, 2017 – Giving the next generation of BEYBLADE fans a whole new level of interaction with their favorite TV show, tops and characters, SUNRIGHTS INC. has launched GEN BEY, an official online campaign created exclusively for them. GEN BEY is a special connection to all things BEYBLADE BURST that's also loaded with benefits.

Beginning today, BEYBLADE BURST fans can sign on to the official GEN BEY Facebook page at https://www.facebook.com/OfficialGENBEY to score access to new product, sneak peeks, clips from upcoming episodes, and exclusive giveaways of cool BEYBLADE BURST swag. They can also sign up for a dedicated monthly newsletter and many more extras to follow, such as the GEN BEY Birthday Club and a soon to be announced, must-enter sweepstakes. GEN BEY members are encouraged to challenge their best Blader buddies to join in on the action, with special incentives for those who spread the word and visit GEN BEY often.

“With GEN BEY, our goal is to engage the brand's loyal fan base while reaching, connecting with and activating a whole new generation of BEYBLADE fans,” explained Natasha Gross, TV Sales, Marketing & Licensing Director of SUNRIGHTS INC. “This is a campaign that represents the fans' voice, their way to find a special identity among their fellow Bladers while enjoying some pretty amazing perks along the way.”

The BEYBLADE BURST animated series, produced by TV TOKYO and d-rights Inc., introduces viewers to Valt Aoi and his friends, who are all crazy about Beyblade, the phenomenally popular spinning top that has been fueling competitions from schoolyards to global tournaments for over a decade. The series' exciting story follows their quest to become the best Bladers in the world.

All GEN BEY registrants under 18 must have permission from their parents.

About SUNRIGHTS INC.
SUNRIGHTS INC., the fast growing New York based entertainment arm of Japanese production company d-rights Inc., will handle the distribution of broadcast, non-toy merchandising and promotional rights for BEYBLADE BURST outside of Asia. Learn more about us at http://sunrights-inc.com/.

About d-rights Inc.
d-rights, Inc. is a key player in international production of animated content for families and children globally. They are recognized for brands such as Beyblade, B-Daman, and Scan2Go. d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK) who distributes popular titles including “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan” and “One piece”, and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

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