New Anime & Pop Culture Goods Brand Launches with 'Dororo'


New Anime & Pop Culture Goods Brand Launches with “Dororo

HobbyLink Japan launches its manufacturing brand, HLJ Pop, bringing anime, sci-fi, and pop culture goods to the market -- created by fans, for fans

Sano, Tochigi, JAPAN: Today, HobbyLink Japan Ltd., an internet retail business specializing in sales of hobby products and collectibles to customers worldwide, is pleased to announce the launch of HLJ Pop, its new manufacturing brand.

Staffed by fans and hobbyists of all persuasions, HLJ Pop aims to introduce new anime, sci-fi, and pop culture goods to the market, which will be tailored to the discerning tastes of fans worldwide.
The brand launches with a product line called “Animemories,” which will depict fan-favorite scenes from anime in a unique, chibi art style. The first release is the “Dororo Animemories Collection,” a box of 10 rubber straps which feature an assortment of popular characters and memorable scenes from the 2019 hit anime “Dororo.”

About HobbyLink Japan Ltd.: HobbyLink Japan Ltd. is an internet retail business based in Sano, Tochigi Prefecture, Japan. Founded in 1997, the company started out offering Japanese model kits to international customers out of a small apartment in Tokyo, Japan. Today, HobbyLink Japan Ltd. operates a custom-built office and state-of-the-art warehouse in scenic Sano, Tochigi Prefecture, Japan, and offers over 120,000 hobby products including anime & action figures, model kits, Gundam products, hobby publications, and other collectibles at domestic prices, shipping to over 220 countries worldwide. In addition to retail sales (B2C), the company provides wholesale (B2B), third-party logistics and e-commerce services (3PL/3PEC). With a culturally diverse team of over 70 Japanese and international employees, HobbyLink Japan Ltd. was awarded the ‘Gold Trusted Service Award’ for ‘Outstanding Customer Service’ in 2018 by Feefo. Learn more at

Dororo Animemories Rubber Strap Collection
Cost: 6,800 JPY complete box / 680 JPY individual strap
Strap Size: About 7.5cm (varies by character)
Materials: PVC

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