Konami Cross Media, NY, Inc. Signs the Wildflower Group to Develop and Launch New Yu-Gi-Oh! E-Commerce Shopping Destination

NEW YORK, NY October 22, 2020 – Yu-Gi-Oh! is launching a new e-commerce shopping experience with The Wildflower Group, offering a curated collection of anime-based designs and offerings for the uber-fan, it was announced today by Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY, Inc.

The new project is under the direction of TWG Konnect, the e-commerce division of The Wildflower Group, which also runs stores for some of the largest consumer products brands. The Yu-Gi-Oh! site (https://shop-Yu-Gi-Oh!.com), unveiled to coincide with New York Comic Con (October 8-11), kicks off with an exclusive limited collection of Yu-Gi-Oh! merchandise.

“Ecommerce has become an essential way of shopping, especially during the pandemic,” said Coleman. “Working closely with TWG Konnect, we are aiming to create a bigger and bolder shopping experience for Yu-Gi-Oh! fans and to capitalize on current trends in e-commerce shopping and marketing. This new website will be a one-stop-shop for Yu-Gi-Oh! merchandise that is unique to the franchise.”

“This will be a fantastic shopping experience for Yu-Gi-Oh! fans,” added Michael Carlisle, Principal, The Wildflower Group. “The merchandise will be carefully curated by Konami Cross Media's New York team and our creative designers, which is comprised of veteran e-commerce experts adept at building multimillion-dollar digital experiences.”

TWG Konnect, which combines TWG's branding, marketing, licensing and product expertise with a highly successful, experienced ecommerce team, also runs stores for Discovery, MotorTrend, Billboard and Matthew Berry's Fantasy Life.

About The Wildflower Group
The Wildflower Group (TWG) is an award-winning, full-service licensing and consulting agency and e-commerce provider delivering best-in-class product extensions and collaborations for brands it represents. Formed in 2001, TWG is headed by licensing industry veteran, Michael Carlisle, and provides comprehensive licensing services to both brand owners and manufacturers, including strategic planning, licensing sales and marketing, creative development, legal and finance support. TWG also offers comprehensive e-commerce services and solutions through building, marketing and optimizing branded online stores.

About Konami Cross Media NY, Inc.
Konami Cross Media NY, Inc. is a member of Konami Group and specializes in multiplatform brand management and production. Konami Cross Media NY takes a 360-degree approach in managing the rights to globally iconic IPs such as Yu-Gi-Oh!, Bomberman, Contra and Frogger.

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