Toho International, Inc. Unveils Monster-Sized Partners at First-Ever Godzilla Licensing Summit on Godzilla Day (November 3)
New Licensing Collaborations Across Categories Include Jazwares, Mattel, Cup Noodles, PUMA and RYSE Supplements
CLASSIC GODZILLA FILM SCREENINGS AT ALAMO DRAFTHOUSE THEATERS KICK-OFF
ALL-NEW GODZILLA CONTENT AND MERCHANDISE AVAILABLE FOR FANS NOW
LOS ANGELES – November 4, 2021 – Yesterday TOHO International, Inc. announced brand new licensing collaborations at the company's first-ever Godzilla Licensing Summit in Los Angeles, CA, in celebration of Godzilla's 67th birthday. With the new lineup, Godzilla joins a diverse range of licensing categories, including publishing, toys and collectibles, food, apparel and more as the King of Monsters continues to shape global pop culture aimed to engage fans new and old.
The following Godzilla collaborations were announced yesterday at the Godzilla Licensing Summit:
● Epic Games is bringing Godzilla back to the store in Fall Guys: Ultimate Knockout - two iconic costumes: "Godzilla" plus "Godzilla 1995”
● With Kellytoy, a division of Jazwares, Godzilla will turn into one of its squishiest, cutest forms ever through a new line of Godzilla Squishmallows®. Based on the wildly popular plush brand, the new Godzilla line is set to launch in 2022.
● Mattel, Inc. is bringing the King of the Monsters into the world of vehicle collectibles with a Hot Wheels® Godzilla Character Car, hitting shelves at retail October 2022. In the U.S., the kaiju car will be sold as a Target exclusive for the year.
● The King of Monsters meets the King of Noodles! Nissin Foods is mashing up its beloved Cup Noodles® brand with Godzilla for a tasty apparel line, launching in 2022. The collaboration will also expand into additional merchandise, so keep an eye on the Cup Noodles Instagram page @OriginalCupNoodles for more details.
● Godzilla is getting the sneaker treatment from PUMA based on the company's legendary SUEDE shoe. It will be released worldwide exclusively in ATMOS' physical stores and ecommerce store and will come as a set with a Godzilla sofubi figure. The unisex sneakers will be available in adult sizes, releasing fall 2022.
● Loading up on pre-workout hydration will be a lot more fun with everyone's favorite monster. Dropping Black Friday. RYSE Supplements is creating berry-citrus flavored pre-workout powders created to be as powerful as…well, classic Godzilla.
“The past year has already been monumental for the brand, having released a blockbuster film and successful anime series, and we are pleased to keep the momentum going for Godzilla Day 2021,” said Lora Cohn, Managing Director, TOHO International, Inc. “TOHO is thrilled to work with such world-class licensees to offer fans even more ways to celebrate the King of the Monsters, and what better way to announce these collaborations than at our very first Godzilla Licensing Summit. Get excited for yet another amazing year for Godzilla!”
Hosted live and virtually by TOHO Int. at the Alamo Drafthouse theater in Los Angeles, the Godzilla Licensing Summit brought together over 100 licensees to learn about the current and upcoming projects around the iconic Godzilla brand and its rapid growth in the North American region and beyond. After the presentation, guests were welcomed to a cocktail reception, followed by a worldwide press screening of the long-anticipated 4K remastering of the classic 1954 “Godzilla” film.
New Godzilla-Themed Products and Activities Available Now
● Apparel at the Official Godzilla Shop by Amazon
● Cavity Colors - 50th Anniversary Hedorah Shirt
● Dim Mak x Godzilla Collaboration
● Go Big! Mobile Game - Godzilla Limited Time In-Game Event
● Jade City Foods x Godzilla Foods Coffee
● Jade City Foods x Godzilla Foods Hot Sauces
● Kinokuniya x Godzilla Line
● Mondo x Godzilla Collection
● Penguin Random House - "Godzilla Mad Libs"
● Pintrill x Godzilla Pin Collection
● PUCK HCKY x Godzilla Hockey Jersey
● Godzilla Stern Pinball Machines
● Super7 x Godzilla Collection
Alamo Drafthouse Godzilla Film Screenings
On November 3, Alamo Drafthouse locations from coast-to-coast exclusively premiered the long-anticipated 4K restoration of “Godzilla.” The newly-restored film has not yet screened in Japan or the U.S., making the November 3rd screenings a worldwide premiere.
From November 5-11, the Godzilla birthday festivities continue at select Alamo Drafthouse locations with a 50th anniversary screening of one of Godzilla's strangest adventures ever, “Godzilla vs. Hedorah,” as well as 2016's critically-acclaimed “Shin Godzilla.” Then, beginning the week of November 12th, select Alamo Drafthouse locations will present a must-see double feature spectacular – two classics of the Heisei era never before seen in American cinemas:
● 1984's “The Return of Godzilla,” the kickoff to the Heisei era and a direct sequel to “Gojira,” which was heavily re-edited and released in the United States as “Godzilla 1985.” The release of the original Japanese version has never been officially screened on U.S. grounds.
● 1989's “Godzilla vs. Biollante,” which only received a direct-to-video release in the U.S. has never received an official release in American theaters.
Tickets for all films can be purchased now at www.drafthouse.com and participating Alamo Drafthouse theaters. For a complete list of theater locations, dates and timing, visit the Alamo Drafthouse website (participating theaters are subject to change).
Fans can also head to the Godzilla YouTube Channel now to watch the “Godzilla” 1978 series and “Godziban” series with all-new content dropping soon.
For regular brand updates, stay tuned on the official Godzilla website Godzilla.com, Instagram @godzilla_toho, Twitter @toho_godzilla and YouTube Channel GodzillaToho. #GodzillaDay
CLASSIC GODZILLA FILM SCREENINGS AT ALAMO DRAFTHOUSE THEATERS KICK-OFF
ALL-NEW GODZILLA CONTENT AND MERCHANDISE AVAILABLE FOR FANS NOW
LOS ANGELES – November 4, 2021 – Yesterday TOHO International, Inc. announced brand new licensing collaborations at the company's first-ever Godzilla Licensing Summit in Los Angeles, CA, in celebration of Godzilla's 67th birthday. With the new lineup, Godzilla joins a diverse range of licensing categories, including publishing, toys and collectibles, food, apparel and more as the King of Monsters continues to shape global pop culture aimed to engage fans new and old.
The following Godzilla collaborations were announced yesterday at the Godzilla Licensing Summit:
● Epic Games is bringing Godzilla back to the store in Fall Guys: Ultimate Knockout - two iconic costumes: "Godzilla" plus "Godzilla 1995”
● With Kellytoy, a division of Jazwares, Godzilla will turn into one of its squishiest, cutest forms ever through a new line of Godzilla Squishmallows®. Based on the wildly popular plush brand, the new Godzilla line is set to launch in 2022.
● Mattel, Inc. is bringing the King of the Monsters into the world of vehicle collectibles with a Hot Wheels® Godzilla Character Car, hitting shelves at retail October 2022. In the U.S., the kaiju car will be sold as a Target exclusive for the year.
● The King of Monsters meets the King of Noodles! Nissin Foods is mashing up its beloved Cup Noodles® brand with Godzilla for a tasty apparel line, launching in 2022. The collaboration will also expand into additional merchandise, so keep an eye on the Cup Noodles Instagram page @OriginalCupNoodles for more details.
● Godzilla is getting the sneaker treatment from PUMA based on the company's legendary SUEDE shoe. It will be released worldwide exclusively in ATMOS' physical stores and ecommerce store and will come as a set with a Godzilla sofubi figure. The unisex sneakers will be available in adult sizes, releasing fall 2022.
● Loading up on pre-workout hydration will be a lot more fun with everyone's favorite monster. Dropping Black Friday. RYSE Supplements is creating berry-citrus flavored pre-workout powders created to be as powerful as…well, classic Godzilla.
“The past year has already been monumental for the brand, having released a blockbuster film and successful anime series, and we are pleased to keep the momentum going for Godzilla Day 2021,” said Lora Cohn, Managing Director, TOHO International, Inc. “TOHO is thrilled to work with such world-class licensees to offer fans even more ways to celebrate the King of the Monsters, and what better way to announce these collaborations than at our very first Godzilla Licensing Summit. Get excited for yet another amazing year for Godzilla!”
Hosted live and virtually by TOHO Int. at the Alamo Drafthouse theater in Los Angeles, the Godzilla Licensing Summit brought together over 100 licensees to learn about the current and upcoming projects around the iconic Godzilla brand and its rapid growth in the North American region and beyond. After the presentation, guests were welcomed to a cocktail reception, followed by a worldwide press screening of the long-anticipated 4K remastering of the classic 1954 “Godzilla” film.
New Godzilla-Themed Products and Activities Available Now
● Apparel at the Official Godzilla Shop by Amazon
● Cavity Colors - 50th Anniversary Hedorah Shirt
● Dim Mak x Godzilla Collaboration
● Go Big! Mobile Game - Godzilla Limited Time In-Game Event
● Jade City Foods x Godzilla Foods Coffee
● Jade City Foods x Godzilla Foods Hot Sauces
● Kinokuniya x Godzilla Line
● Mondo x Godzilla Collection
● Penguin Random House - "Godzilla Mad Libs"
● Pintrill x Godzilla Pin Collection
● PUCK HCKY x Godzilla Hockey Jersey
● Godzilla Stern Pinball Machines
● Super7 x Godzilla Collection
Alamo Drafthouse Godzilla Film Screenings
On November 3, Alamo Drafthouse locations from coast-to-coast exclusively premiered the long-anticipated 4K restoration of “Godzilla.” The newly-restored film has not yet screened in Japan or the U.S., making the November 3rd screenings a worldwide premiere.
From November 5-11, the Godzilla birthday festivities continue at select Alamo Drafthouse locations with a 50th anniversary screening of one of Godzilla's strangest adventures ever, “Godzilla vs. Hedorah,” as well as 2016's critically-acclaimed “Shin Godzilla.” Then, beginning the week of November 12th, select Alamo Drafthouse locations will present a must-see double feature spectacular – two classics of the Heisei era never before seen in American cinemas:
● 1984's “The Return of Godzilla,” the kickoff to the Heisei era and a direct sequel to “Gojira,” which was heavily re-edited and released in the United States as “Godzilla 1985.” The release of the original Japanese version has never been officially screened on U.S. grounds.
● 1989's “Godzilla vs. Biollante,” which only received a direct-to-video release in the U.S. has never received an official release in American theaters.
Tickets for all films can be purchased now at www.drafthouse.com and participating Alamo Drafthouse theaters. For a complete list of theater locations, dates and timing, visit the Alamo Drafthouse website (participating theaters are subject to change).
Fans can also head to the Godzilla YouTube Channel now to watch the “Godzilla” 1978 series and “Godziban” series with all-new content dropping soon.
For regular brand updates, stay tuned on the official Godzilla website Godzilla.com, Instagram @godzilla_toho, Twitter @toho_godzilla and YouTube Channel GodzillaToho. #GodzillaDay
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