Kura Sushi USA Unveils Collaboration With My Hero Academia
IRVINE, Calif. (Feb. 1, 2023) – Kura Sushi USA, Inc., a leading technology-enabled Japanese restaurant concept serving authentic Japanese cuisine through an engaging revolving sushi service model, is thrilled to announce its newest Bikkura Pon collaboration with My Hero Academia. Created and illustrated by Kōhei Horikoshi, My Hero Academia is a popular Japanese manga and anime series available to stream now on Crunchyroll, the ultimate anime destination.
Available exclusively at Kura Revolving Sushi Bar U.S. restaurants through March 31, 2023, the My Hero Academia x Kura Sushi Bikkura Pon prize collection includes a lanyard, acrylic keychains and can badges – all featuring beloved My Hero Academia characters such as Izuku Midoriya, Katsuki Bakugo, Ochaco Uraraka and Shoto Todoroki.
The limited-time collectibles are dispensed from Kura Sushi USA's proprietary Bikkura Pon Prize System, an integral part of the brand's interactive and tech-driven dining experience. The system is comprised of a prize machine, touch panel and plate disposal slot located at every table in the restaurant. Connected via sensors, the touch panel registers the number of plates dispensed into the plate disposal slot. For every fifteen plates inserted, a My Hero Academia x Kura Sushi Bikkura Pon prize is automatically dispensed from the prize machine for guests to enjoy and take home. The prize collection is also available for individual purchase in-store and online at https://order.kurasushi.com, while supplies last.
“It's absolutely thrilling to be working with the My Hero Academia and Crunchyroll team to create a one-of-a-kind collaboration.” said Sally Kurosaki, Promotions & Licensing Manager of Kura Sushi USA, Inc. “We hope our guests have a memorable dining experience, surrounded by their favorite heroic character decorations, receiving exclusive collectibles, and Plus Ultra!”
Rounding out the enjoyable elements of the My Hero Academia collaboration, Kura Sushi Rewards Members are eligible to receive a limited-edition My Hero Academia x Kura Sushi graphic tee or tote bag for every $80 spent in the restaurant (excluding tax and tip) on select days. Available at all existing Kura Sushi U.S. locations, guests can visit their nearest Kura Revolving Sushi Bar location from February 1 – 3 for the graphic tee giveaway, and March 1 – 3 for the tote bag giveaway. Quantities are limited and not guaranteed. Giveaway dates are subject to change.
“Anime fans love to enjoy their favorite series on the go, and we're excited to present this new My Hero Academia collaboration with Kura Sushi USA, Inc. Now, fans can enjoy the chance of winning one of their favorite characters in Kura's Bikkura Pon Prize system while spending time with friends and families,” said Anna Songco Adamian, VP of Consumer Products at Crunchyroll.
For more details about the My Hero Academia x Kura Sushi Bikkura Pon Collaboration, visit https://kurasushi.com/myheroacademia-bikkura-pon-collaboration.
About Kura Sushi USA, Inc.
Kura Sushi USA, Inc. is a leading technology-enabled Japanese restaurant concept with 43 locations in 14 states and Washington D.C. that offers guests a distinctive dining experience built on authentic Japanese cuisine and an engaging revolving sushi service model. Kura Sushi USA, Inc. was established in 2008 as a subsidiary of Kura Sushi, Inc., a Japan-based revolving sushi chain with more than 500 restaurants and 45 years of brand history. For more information and to find a nearby location, please visit https://kurasushi.com and follow on Facebook @kurasushiusa, Instagram @kurasushi_usa, Twitter @kurasushi_usa and TikTok @kurasushiusa.
About My Hero Academia
My Hero Academia is the smash-hit anime series based on the manga by Kōhei Horikoshi, telling the story of young Izuku Midoriya, who lives in a universe where superpowers -- or “Quirks” -- have become commonplace. Midoriya dreams of being a hero, although he was born without a Quirk. Through the help of friends, family, and heroes, Midoriya is admitted into the prestigious high school for heroes in training where his journey begins. The full catalog is streaming now on Crunchyroll, both subbed and dubbed.
Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing. Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts—top series available immediately after Japanese broadcast. The Crunchyroll app is available on over 15 platforms, including all gaming consoles. Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.
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