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Eric P. Sherman, President of Bang Zoom! Entertainment


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Jadress



Joined: 08 Oct 2003
Posts: 807
Location: Seattle. It purdy and nerdy!
PostPosted: Thu Nov 08, 2007 10:19 am Reply with quote
This was a great interview and I appreciated that the hard questions were not held back. Overall it was nice to hear that Eric Sherman was a real fan of anime and Japanese culture long before his business was even involved with anime. Kinda takes the wind out of the sails of the "zOmG duBbers wAnt 2 dEstroy Animez!!" stance. Bang Zoom! Does a lot of great work. ^^
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Ranma824



Joined: 17 Feb 2005
Posts: 456
PostPosted: Thu Nov 08, 2007 11:37 am Reply with quote
Eric Sherman wrote:
Speaking on fansubs, I actually do think it's true that they do help promote the show, to an extent, that it can be a healthy thing, but I think it's gone way beyond that now. Anime downloads are more prevalent than porn on the internet right now. It is a serious problem, and it hurts everyone. If even one third of the people who downloaded Haruhi actually bought the DVD, it would have made our industry so much healthier; you wouldn't even believe it.


Wow... I knew fansubs were bad, but:

LESS THEN a 1/3 of EVERYONE who watched Haruhi is ACTUALLY SUPPORTING the show.

That's just f***ing ridiculous! One way or another, fansubs & bootlegs need to be dealt with.
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Zac
ANN Executive Editor


Joined: 05 Jan 2002
Posts: 7912
Location: Anime News Network Technodrome
PostPosted: Thu Nov 08, 2007 11:38 am Reply with quote
calawain wrote:

Now if that's not a loaded question I don't know what is, what a joke.


You're usually really insulting and cynical about things but I'm curious to know why you think that's a 'loaded question' and how you would rephrase it.
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CCSYueh



Joined: 03 Jul 2004
Posts: 2707
Location: San Diego, CA
PostPosted: Thu Nov 08, 2007 12:09 pm Reply with quote
zeno99 wrote:
I think in the near future there won't be an American anime industry. After the collapse, the only way to get anime will be through fansubs.


Wishful thinking?

Don't forget we've seen MANY Japanese anime makers comment the Japanese anime industry would not exist to the extent it does without the investment of money from America & Europe--licensees pouring money into the cofers of the Japanese studios. If the American Anime industry collapses as so many downloaders seem to be longing for, you're going to see far less anime made & it will be directed once more at a Japanese audience as what was made in the '80's & early '90's was.

Anime is a business. If the business doesn't make money, it closes shop. If you love anime, you'll use some of your hard earned cash to pay for their hard work so it can continue. It's not a difficult equation to understand.

I've always preferred the West Coast studios & in particular Bang Zoom. One can tell they put a lot of effort into trying to match the show either in the original performance or the title itself. I've seen Crispin Freeman & others comment how sometimes they'll have a VA who's a dead-on match for the Japanese VA, but someone else who's perfect for the role & the turmoil of going with the pitch the Japanese makers believes the role needed or the American actor who can do it best. A lot of people whine Crispin Freeman's in everything. I love pretty much everything I've heard him do. I like Michael McConnohie also (Just finished Disgaea. Wow. So over-the-top, I loved it.) I love buying a product & seeing Bang Zoom's name on it.
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Tyrenol



Joined: 13 Sep 2005
Posts: 398
Location: Northern California
PostPosted: Thu Nov 08, 2007 12:57 pm Reply with quote
Awesome questions. Manly answers. Thank you, Mr. Sherman.

spoiler[Favorite BZ!E anime by higher approval: Ninja Cadets, When Kira (Yamato) Dies - Higurashi, s-CRY-ed, Scrapped Princess, Ground Defence Mao-chan, Tsukihime, Ai Yori Aoshi, Mahoromatic, and Hanaukyo Maid Team: La Verite.]

But what he said was true. We're getting more anime fans and less customers; more people who are getting what's from over there yet less people willing to pay for it.

This amazing technology is out there where we can see a show when it's coming out from Japan. And we as anime fans can make the decision as to what passes and fails. And it's saddening that those American companies are listening to the WRONG vocal people; anime fans who'd rather see cute girls who don't speak English than, say, an organized group of people (men and women) with a couple of them having accents. This is mainly about content. Now more than ever.

spoiler[I've been continuing to say this a lot of times: You don't just cater to the small audience and wonder why you can't make enough to support a company and license more products. The pro-moe and pro-fansub anime people... Don't you know that people survive on "inclusion" rather than "exclusion?"]

To have so many titles done by BZ!E on AnimeTV sounds like these guys are doing better than expected. Getting Haruhi, and then her 30-minute commercial known as Viral*Marketing; Eric should be proud. spoiler[Try sending out those promoters (with some of them not speaking English) though, and you won't get as warm a reception this time around.]

And even though "mainstream" may be a dirty word for the most vocal anime fans, "moe" is a dirty word for the more casual, and paying, anime fans.

And it's a shame that this industry is where it's at now. Will it get better? It depends; the US is currently in a spiritual budget crunch. spoiler[And then there's Bandai Visual, Broccoli, and JapanAnime; these companies need to get their heads out of their rears>]

Finally, I always thought that the NewType Magazine was $unrise's mouthpiece; talking badly about Shinn whilst dryhumping Kira and Athrun during Gundam Seed Destiny's heydays. Rolling Eyes
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Lucca_Ashtear



Joined: 07 Oct 2007
Posts: 68
PostPosted: Thu Nov 08, 2007 2:06 pm Reply with quote
A large portion of this interview was spent debating the credibility of "Anime TV", in a few episodes I did watch I noticed that there was quite a range of the "fans" opinions, but there was something peculiar about how the shows were scored...
I recall for "Hare + Guu" during the discussion portion of the show, aside of maybe 2 people it was pretty obvious that the group as a whole disliked the show. when the rating average was given however, the show scored 8's in just about every category. This wasn't a unique case either, few defended PlanetES, and yet in the end, it received a high score, too (what, are they forced to grade on a scale of 7 to 10? Wink ) The quality of the series they picked isn't the issue here (I enjoyed both) but the inconsistency between what the reviewers say and the scores they give is a problem. I gave up after a few episodes (it was too flashy for my tastes anyway). And as Zac and many others have pointed out, it was glaringly obvious they only bothered to review their own products (if Eric Sherman really did make a list of non-Bang Zoom! shows, why were none of them picked? Did they really lack the resources to feature other shows? Or did other studios not like the idea of having their products reviewed on a show put out by Bang Zoom!?
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Richard J.



Joined: 11 Aug 2006
Posts: 3367
Location: Sic Semper Tyrannis.
PostPosted: Thu Nov 08, 2007 4:31 pm Reply with quote
Tyrenol wrote:
The pro-moe and pro-fansub anime people...
Hey now, don't lump us moe fans in with the fansub worshipers. I buy a lot of DVDs and I like the moe too.

I kind of wish there'd been a little more talk about the live-action projects BangZoom's working on. I've been curious about that side of their company ever since the Adventures in Voice Acting was announced. (And wow is that WAY overdue for a release.)
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britannicamoore



Joined: 05 Dec 2005
Posts: 2618
Location: Out.
PostPosted: Thu Nov 08, 2007 4:57 pm Reply with quote
Ranma824 wrote:
Eric Sherman wrote:
Speaking on fansubs, I actually do think it's true that they do help promote the show, to an extent, that it can be a healthy thing, but I think it's gone way beyond that now. Anime downloads are more prevalent than porn on the internet right now. It is a serious problem, and it hurts everyone. If even one third of the people who downloaded Haruhi actually bought the DVD, it would have made our industry so much healthier; you wouldn't even believe it.


Wow... I knew fansubs were bad, but:

LESS THEN a 1/3 of EVERYONE who watched Haruhi is ACTUALLY SUPPORTING the show.

That's just f***ing ridiculous! One way or another, fansubs & bootlegs need to be dealt with.


I wonder how they knew this little stat. Did they go around looking at every video? Or is it an assumption?

I know that for me (at least) many people borrow the dvds from me. But thats alright or so I hear.
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jsevakis
Former ANN Editor in Chief


Joined: 28 Jul 2003
Posts: 1684
Location: Los Angeles, CA
PostPosted: Thu Nov 08, 2007 5:18 pm Reply with quote
britannicamoore wrote:
I wonder how they knew this little stat. Did they go around looking at every video? Or is it an assumption?


It's easy to figure out how many people downloaded a particular bittorrent from its tracker. Most make that number public.

And that number will still be a very conservative figure, as it won't take into account the number of people who just watched it on a service like Youtube or downloaded it through other means.

You seem very skeptical of any data that doesn't tell you what you already wanted to hear.
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calawain



Joined: 11 May 2007
Posts: 192
Location: New York, NY
PostPosted: Thu Nov 08, 2007 6:26 pm Reply with quote
Zac wrote:
calawain wrote:

Now if that's not a loaded question I don't know what is, what a joke.


You're usually really insulting and cynical about things but I'm curious to know why you think that's a 'loaded question' and how you would rephrase it.


Well the definition of a loaded question is one that's designed to bring about a specific response. And this fits the definition pretty closely, is it really a interview worthy question that the current fansub and bootleg situation is a problem for the industry? Anyone that has some semblance of a logical though process can tell that there is a problem, the question seems more designed to get the guy to say yes fansubs/bootlegs bad, very bad. I think my favorite loaded question (albeit much more egregious than yours) comes from President Bush's pollsters in the 2000 South Carolina primary. They called people up and asked them something along the lines of "If you discovered that John McCain fathered an illegitimate black child would you be more or less likely to vote for him?" Also, using the term "some speculate" to lead is a really poor interviewing lead, it's like saying you know one day I heard on the internet that you like to molest children, some have speculated that, what's your response?

I would have rephrased and asked something along the lines of "Speaking of the health of the industry, we have more and more fans, but DVD sales are going down. A couple of the major concerns that arise from this fact are how the industry can adapt to the digital age as well as combat rampant bootlegging. For the industry in general, and specifically for studios such as your own, what are some measures you believe should be taken to ensure the future health and survival of the anime industry?"

Bootlegs and fansubs are fairly different problems and require very different solutions. Everyone who reads this should know there is a problem, I think the real question is what an industry insider thinks should be done about the problems.

Aside from my problem with that question, the rest were fine. I can appreciate the fact you didn't pull punches on the topic of AnimeTV. While I have never watched the show, if the statistics are as you say they are then it is a very pertinent question to ask about bias. In addition, that was a much more personal question using "I have a personal criticism of AnimeTV – one I've levied against the program many times," which is significantly stronger than "Some speculate," and illicits a better response in my opinion.
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Goodpenguin



Joined: 02 Jul 2007
Posts: 457
Location: Hunt Valley, MD
PostPosted: Thu Nov 08, 2007 7:17 pm Reply with quote
calawain wrote:

Quote:

I would have rephrased and asked something along the lines of "Speaking of the health of the industry, we have more and more fans, but DVD sales are going down. A couple of the major concerns that arise from this fact are how the industry can adapt to the digital age as well as combat rampant bootlegging. For the industry in general, and specifically for studios such as your own, what are some measures you believe should be taken to ensure the future health and survival of the anime industry?"


Just from a quick neutral reading, and saying the question you posed and the original question both seem fairly innocuous, one could point out your question 'leads-by-intent' as much as you were accusing of in the original question.

While I can't say one way or another if the industry is in dire straights, to say 'we have more and more fans, but DVD sales are going down' seems a high degree of an intentional 'soft pedal'. And to address fansubbing with the only the very passive 'how the industry can adapt to the digital age' is very much placing the issue by way of inference in the 'well, it's your own fault anime companies' camp.

Again, thats not to say your proposed question was bad, it just clearly inferred a point of view as much as (supposedly; I thought the interview question was fairly straight-forward/neutral) the question you were attacking.
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Dargonxtc



Joined: 13 Apr 2006
Posts: 4463
Location: Nc5xd7+ スターダストの海洋
PostPosted: Thu Nov 08, 2007 8:35 pm Reply with quote
Good interview.


Richard J. wrote:
I'm extremely happy to hear that BangZoom's continuing their work on Rozen Maiden and When They Cry. RM's one of my personal favorites and I desperately want to hear more, like Megu's voice, Kanaria's fight scenes, and the last battle in the Alice Game.

Quoted for truth. Me too!

With a completed dub hopefully that would mean it would be more attractive to be released. Which hopefully will be sooner rather than later.

Speaking of his glaring truth correlation, I doubt even 1/8 of people supported Rozen Maiden. Tracker numbers for that were quite large if I recall.

Eric P. Sherman wrote:
I'm not going to begrudge an anime company – if their focus is the bottom line and not quality, then that's their business. [...] I think they are getting what they pay for...

What a simple, straightforward answer. And guess what, he's right!

Everything else, I am sitting this one out.


Last edited by Dargonxtc on Thu Nov 08, 2007 8:37 pm; edited 1 time in total
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Tyrenol



Joined: 13 Sep 2005
Posts: 398
Location: Northern California
PostPosted: Thu Nov 08, 2007 8:37 pm Reply with quote
Richard J. wrote:
Tyrenol wrote:
The pro-moe and pro-fansub anime people...
Hey now, don't lump us moe fans in with the fansub worshipers. I buy a lot of DVDs and I like the moe too.


The "pro-moe" promote shows that are mean-spirited, and not much else but the eye-candy. The "fansub worshippers" are quicker to sub moe anime than not. ...meh... Razz
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Paploo



Joined: 21 Nov 2006
Posts: 1875
PostPosted: Thu Nov 08, 2007 10:02 pm Reply with quote
it's been dropped by Media Blasters' John Sirabella at AnimeonDVD that Tweeny Witches [Mahou Shojo Tai Arisu] will have a dub...... is Bang Zoom! going to be dubbing it?
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britannicamoore



Joined: 05 Dec 2005
Posts: 2618
Location: Out.
PostPosted: Thu Nov 08, 2007 11:19 pm Reply with quote
jsevakis wrote:
britannicamoore wrote:
I wonder how they knew this little stat. Did they go around looking at every video? Or is it an assumption?


You seem very skeptical of any data that doesn't tell you what you already wanted to hear.


No, I just don't except things without facts or numbers to back it up. As a wannabe journalist I can't just take what someone says and run with it.
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