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NEWS: Dentsu to Create Industry's 1st Think Tank to Study Otaku

Ermat_46 wrote:

On-Topic: If you can know your customers better, you can exploit them better! I doubt that the industry really cares about otakus.

Well duh, they aren't doing this for charity. Furthermore, every person and business wants to "exploit" their customers

I've never understood the whole "They should make anime for Westerners" mindset. The reason why I like anime is because its stuff you can't see anywhere else because Japanese culture is so much different. If I wanted to see some drama or action show, theres plenty of it on TV here... why should anime emulate that instead of being its own thing? I can't see the moe and ecchi stuff anywhere else, which is what draws me to anime.

I'm happy season after season as I don't see what I want to see in anime but I see it for what's there; Watch five shows of everything and go from there.

But the whole issue/topic/overuse/misuse of "pandering" is really starting to bother me, espcially in the thread which has so many posts that start with it.. Shonen/shoujo isn't just a category, they label series that are tailored to meets the expectations and desires of the target audience. Such that, a shoujo romance isn't the same as a shonen romance. These shows pander to their respective audiences, it's the point of having target audiences.

I just want to see if I got this right: If you don't like it, it's "pandering"; if you do like it, it's "anime"? Or am I oversimplfying it?

And that brings me to the problem with this study: Oversimplication. Sure, every producer wants a magic bullet so they can kill the dreaded beast known as "failure". It's same all over. But even with a target audience in mind...

Oh hell, I'm repeating Bakuman.

Anyway, what they want to simplify isn't the audience which is the point of the studying Otakus {What will get them to watch and buy our merchandise?} but the creative process {How do we do it easy and as cheaply as possible? How do we become instant successes?}. They'd probably be better off studying successful anime producers, writers and directors rather than asking "Otakus, what do they want?". For one thing, I'm pretty sure Otakus don't want to be a "they" or "them". Each otaku is unique to his own tastes or I think that's how they want to see it.

. . .

So, this study has "instant fail" all over the place.

configspace wrote:

Ermat_46 wrote: On-Topic: If you can know your customers better, you can exploit them better! I doubt that the industry really cares about otakus. Well duh, they aren't doing this for charity. Furthermore, every person and business wants to "exploit" their customers

.

I'm surprised people didn't find this kind of mentality kind of disturbing.

Strange, I got into anime because it wasn't derivative bullshit, and then I watched as it fell and became derivative bullshit.

I like Ecchi and Moe as well, but it's getting ridiculous.

We haven't had an amazing anime since Gurren Lagann...

Production and distribution costs are now killing the industry. Awesome.

We haven't had an amazing anime since Gurren Lagann...

Everything's derivative bullshit. You were simply unfamiliar with what they used to derive from.

I'm happy season after season as I don't see what I want to see in anime but I see it for what's there; Watch five shows of everything and go from there.

We haven't had an amazing anime since Gurren Lagann...

Hannish Lightning wrote:

Great, I guess that means more moe loli pedo bullshit.

Hannish Lightning wrote:

I am not a pedophile so this anime holds no interest for me.

Hannish Lightning wrote:

Maybe this will prove to anime studios that 9/10ths of every season doesn't have to be filled generic moe and loli anime.

Can we ban this one trick pony troll account yet? This guy's been going on like this for like 4 years. It's pretty old.

The otaku think tank isn't for marketing to Westerners or World wide tastes.

The think tank will analyze what becomes a megahit among otaku in order to develop new hits. Sankei's source at Dentsu said that if Dentsu can outline and categorize otaku "tastes," it can develop and anticipate "Made-in-Japan" hits both at home and throughout the world.

So you're saying there's a variety of genres that reach 10k+ sales per volume. That's good to know. Now can you tell me how that is relevant to; "the most financially successful series are also the ones that western fans tend to respect..." because, again, I fail to see how this data supports that claim...

But seriously. GL wasn't amazing. It was fun but it wasn't amazing.

ArsenicSteel wrote:

The otaku think tank isn't for marketing to Westerners or World wide tastes.

The article must be in error then:

Quote:

The think tank will analyze what becomes a megahit among otaku in order to develop new hits. Sankei's source at Dentsu said that if Dentsu can outline and categorize otaku "tastes," it can develop and anticipate "Made-in-Japan" hits both at home and throughout the world.