Anime Expo 2008
LuvLuv Manga

by Carlo Santos, Jul 4th 2008
LuvLuv is an imprint of Aurora Publishing specializing in josei (ladies') manga, which typically feature romantic stories with a more realistic tone and mature content.

Currently available titles include:
Voices of Love by Kanae Hazuki
Real Love by Mitsuki Oda
Love for Dessert by Hana Aoi

Titles coming soon include:
Pretty Poison by Yutta Narukami
Make Love and Peace by Takane Yonetani (the company's first multi-volume release)
Sounds of Love by Rin Tanaka
Object of Desire by Tomoko Noguchi

After a raffle prize drawing, the panel was opened up to questions. Although some fans are interested in yuri titles targeted at women and mature readers, the company has no current plans to release yuri material at this time. Also, it was pointed out that the company chose to bring josei manga to America because there is an opening in the market for "adult" manga that is not specifically in the yaoi or hentai genres. Furthermore, it is worth noting that josei is essentially drawn by women for women readers (although of course there are also male fans).

The 18+ rating of LuvLuv titles poses some challenges, but a Myspace site allows readers to become familiar with the imprint, and some marketing is also being directed at readers of romance novels.

This article has been verified by a company representative.

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