Interest Hatsune Miku CD Promoted with Building-Sized Virtual Figure
posted on 2012-07-11 20:03 EDT by Ko Ransom
As a bonus to the CD, smartphone users can download an application that will display an AR (augmented reality) figure on a phone's screen when pointed at a marker on the back side of the CD's booklet. As an additional promotion for the CD, the application is equipped with a feature that uses GPS to detect if users are by Shibuya's famous Dogenzaka and "scramble crossing" pedestrian crossing area. If users are detected as in the area, it displays a giant, building-sized Hatsune Miku next to the area's iconic 109 building, recreating the album's jacket cover. The GPS feature on the application is scheduled to be active until the end of this August.
The album includes covers by Vocaloid artists NemP, daniwellP, and DenporuP of songs by artists such as Pizzicato Five, Flipper's Guitar, and Scha Dara Parr. It was released on July 11 for 2,300 yen (about US$29).