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Google Chrome's Hatsune Miku Ad Wins Grand Prix in S. Korea

posted on 2012-09-08 17:40 EDT by Lynzee Lamb
Advertisement previously won Silver and Bronze Lions in Cannes, France

Google Chrome Japan's commercial with the Vocaloid idol Hatsune Miku takes home another prize— the Ad Award Grand Prix for advertising produced by non-profit organizations, NGOs or other similar organizations. Ad Stars is an international advertising festival that takes place annually in Busan, South Korea. 7,299 entries were submitted to the contest from 57 countries in total, and the video won the prize for advertisements "Produced by non-profit organizations, NGOs or other similar organizations."

The ad also won the Silver Lion Award in the Branded Content & Entertainment Lions Short List and Bronze Lion in the Direct Lions Short List for Corporate Image & Information at the Cannes Lions International Festival of Creativity in June.

The ad for Google's web browser features the livetune song "Tell Your World" with Hatsune Miku and also shows footage from Mikunopolis in Los Angeles, the July 2 concert at Anime Expo.

[Via Hatsune Miku Miku]


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