Interest Nurse Miku Entices Fans to Donate Blood to Red Cross
posted on 2013-02-25 02:30 EST by Egan Loo
The Red Cross Blood Center in Nara Prefecture joined forces with virtual idol Hatsune Miku in a campaign to encourage young people to donate blood last week. As part of the campaign at the Aeon Mall Kashihara, donors received an original Hatsune Miku poster ("Your courage means another life") and a postcard:
This is not the first time Hatsune Miku did her part for blood donations. For years, a blood donor center called akiba:F in Tokyo's Akihabara shopping district has recruited potential donors through stickers and other tie-ins to Hatsune Miku, Evangelion, and similar popular franchises.