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Date Set for Dragon Ball Z: The Legacy Of Goku

posted on 2002-04-17 22:35 EDT
Infogrames has announced that Dragon Ball Z: The Legacy Of Goku for Game Boy Advance will ship on May 14th. Click more for official Press Release.

Excerpts from official press release:

Infogrames today announced May 14 as the official ship day of its critically acclaimed new video game, Dragon Ball Z®: Legacy of Goku®, for the Game Boy® Advance.

‘’Since announcing our Dragon Ball Z® games, the overwhelming response from consumers and retailers has generated a palpable buzz for the products,'' said Paul Rinde, senior vice president and general manager of Infogrames' Minneapolis label. ‘’With 600,000 registered fans on the Dragon Ball Z® web site alone, there is a huge consumer base anxiously awaiting the opportunity to become part of the interactive experience.''

An exploding phenomenon, the ‘’Dragon Ball Z®'' program, produced by FUNimation Productions, LTD., has become the number one anime show on Cartoon Network averaging more than 1.5 million viewers per show. Infogrames' Dragon Ball Z®: The Legacy of Goku encapsulates the popular sagas from the show into an immersive interactive experience that puts the Dragon Ball Z® world under control of the player.

Already a growing sensation with the video game audience, Infogrames is supporting the launch of the game with a multimillion dollar marketing campaign, highlighted by a high-energy, thirty-second TV spot airing on the Cartoon Network, World Wrestling Federation programming, Nickelodeon and WB Kids.

Additionally, Infogrames' Dragon Ball Z® video game has been selected by Nintendo of America to participate in a variety of select retailer programs, most notably the inclusion of Dragon Ball Z® on Nintendo's video compilation running on more than 10,000 interactive stations at leading retailers nationwide, as well as in Nintendo's POP/Merchandising program.

Increasing online awareness is an aggressive banner campaign via Nintendo.com which offers more than 10 million impressions to the core Game Boy® Advance audience and an on-line campaign with Cartoon Network with more than 3.6 million impressions. Other elements of Infogrames marketing campaign include four-page Dragon Ball Z® video game posters in such targeted publications as Nintendo Power, Beckett Dragon Ball Z Collector and Pocket Games.

Developed by Webfoot Technologies, Inc., Dragon Ball Z®: The Legacy of Goku will be available nationwide on May 15 for a suggested retail price of $29.99. Infogrames will also be introducing Dragon Ball Z®: Collectible Card Game for the Game Boy® Advance next month.

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