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Tokyopop Manga sells out

posted on 2002-08-01 01:51 EDT
Press Release announcing that Tokyopop has sold out the first printing of hteir "100% Authentic Manga."

Excerpts from the press release:

Only weeks after the launch of their unprecedented "100% Authentic Manga" campaign, TOKYOPOP has sold out its first printing of authentic manga books, causing U.S. retailers to trumpet a true success story!

More than 1,400 authentic manga floor displays are in storefronts nationwide, and with shipments of authentic manga to over 2,000 retailers, including such major accounts as Waldenbooks, Barnes & Noble, Borders and other book and comic stores, the sales have resulted in TOKYOPOP exceeding its normal manga release distribution volume by 200%.

"The release of TOKYOPOP's 'Authentic Manga' has been a phenomenal success for Waldenbooks. Reading the books right-to-left has presented no barrier to customers' willingness to pick up great material at a great value," said Kurt Hassler, Waldenbooks graphic novel buyer. "The Authentic Manga line is a great addition to our selection at Waldenbooks, and we will continue to support it in our commitment to providing our customers with the best the genre has to offer."

TOKYOPOP, the first U.S. publisher to publish all new manga in its original format, began its sweeping right-to-left launch with nine titles released in April 2002. Top TOKYOPOP sellers include Cowboy Bebop, Chobits, GTO and Real Bout High School. Nearly 200,000 manga titles were shipped during April alone, marking the company's biggest publishing month to date.

"We are thrilled with the continued success of our manga properties and most certainly our authentic manga campaign. This is the type of response by readers we like to see," said Steve Kleckner, Vice President, Sales and Marketing for TOKYOPOP. "We look forward to continued growth, and plan to double our releases to 30 per month in 2003."

Musicland's proven success with the Authentic Manga line has resulted in the company's plans to roll out TOKYOPOP branded manga floor displays in all 398 of their SUNCOAST video stores, making TOKYOPOP the first company with manga prominently featured throughout the SUNCOAST chain.

Wherehouse Music is also strengthening their TOKYOPOP manga presence. The retailer recently confirmed plans to offer the Authentic Manga line to customers throughout 114 stores.

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