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Japanese Government: "Promote Anime and Manga"

posted on 2007-02-13 08:34 EST
Japanese Government, MEXT declare Anime and Manga as important parts of cultural policies

On February 9th, the Japanese Government announced the second 5 year agenda for the promotion of Japanese Culture in other nations. Among the top priorities outlined in the plan, one is to increase the amount of cultural exchange between Japan and other nations - an effort in which Anime and Manga will play a significant role.

The government is stressing that Japan promote its own "Japan Cool" in other nations, specifically focusing on exportation of Japanese Anime, Manga, and Music. For these initiatives, the agenda outlines 3 points:

1) Partner with Universities and Museums with a strong background in the arts to promote Japanese Culture overseas
2) Support the training of people involved with Arts and Entertainment. Work with Universities and young talent to develop projects that can be co-produced with similar talent in other countries
3) Develop existing training programs and film development at the Tokyo National Modern Art Museum's Film Center

Until recently, most of Japan's international promotion of Japanese culture centered around traditional culture. However, recent years have seen an increase in calls for more support of Japanese Pop Culture in light of the success that Manga and Anime have experienced overseas.

Statements have been made regarding the need to promote Anime before. However, with the new agenda in place, a more official structure and system for culture promotion is likely to appear in the near future.

Source: Anime!Anime!

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