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40% of Japanese Consumers Using Manga Downloads

posted on 2007-05-31 18:59 EDT
40% of consumers have used download services; slight majority of users are women

According to a cell-phone-based survey of 5,400 people conducted by the Internet research firm Infoplant, the phenomenon of downloading manga to a computer or cell phone is gaining traction in the Japanese market.

Out of the people surveyed, 91.8% knew of the existence of manga downloads, and 40.2% had actually downloaded a manga title before. Furthermore, out of the people who downloaded manga and specified their gender on the survey, women outnumbered men 43.6% to 34.4%. The overwhelming majority of these women were age 19 or younger (61.7%).

As expected, the survey indicates that manga downloads are especially popular with commuters and younger users. However, the trend has certainly piqued the interest of others as well: over 60% of those surveyed said that they plan to try downloading manga in the future.

Source: Tokyo Anime Center

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