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Report: Japanese Manga Firm Digima Ceases Operations

According to the Teikoku Databank market research firm, the manga startup company Digima ceased operations the same day it published the last issue of Comic Gumbo, the first free weekly manga magazine in Japan. It reportedly sustained losses of 200 million yen (about US$2 million). Digima had just been established as a company in August of 2006. It attempted to reach its target audience of 20- to 34-year-old students and businessmen by initially distributing 100,000 magazine copies every week, primarily near train and subway stations and at Internet and manga cafés in the Tokyo area. Its website is still active, although some features are reportedly disabled.

Source: Akiba Keizai Shimbun