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Manga Promotes Wines, Drives Up Sales

posted on 2007-12-15 12:07 EST
Kami no Shizuku drives up sales of Bordeaux Château Mont Perat 2001 and Colli di Conegliano Rosso.

Decanter.com, a news website covering the international wine market, is reporting that the popularity of Kodansha's Kami no Shizuku manga, which centers on a young man's quest to identify the twelve wines described in his late father's will, has led to spikes in sales for wines that were mentioned in the manga.

After the story mentioned the Bordeaux Château Mont Perat 2001, a Taiwanese distributor sold out of 50 cases within two days. Another wine that received a sales boost from being mentioned in the manga is the table red Colli di Conegliano Rosso. Kami no Shizuku is currently published in Japan, South Korea, and Taiwain, with French and Italian translations planned for 2008, and a live-action movie adaptation in development.


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