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Report: 2007 Japanese Otaku Market is 187 Billion Yen

posted on 2007-12-18 12:25 EST
Japan's Media Create, North America's ICv2 release market reports

Media Create, an entertainment market research firm best known for providing weekly ranking charts for Japanese games, has issued its 2008 Otaku Industry White Paper. According to Media Create, the otaku market in Japan in 2007 stands at 186.88 billion yen (US$1.651 billion), a 2.5% increase from the previous year.

The report broke down the market into five categories:

Category Total in Yen Total in US$ Market Percentage
DVD/CD (Anime) 34.02 billion 301 million 18.2%
Published Materials 40.67 billion 359 million 21.8%
Games 56.08 billion 495 million 30.0%
Figures and Various Goods 28.18 billion 249 million 15.1%
Dōjinshi 27.73 billion 245 million 14.9%

Separately, the ICv2 entertainment market research firm has published ICv2 Guide #50: Anime/Manga, its report on the state of the manga and anime markets in North America. The guide expands upon the data that ICv2 provided in a white paper during the ICv2 Conference on Anime and Manga. The conference was held in New York City on the eve of the New York Anime Festival earlier this month. ICv2 estimated at the conference that the American anime DVD market stood at US$400 million in 2006, with manga at US$200 million in the same year.

Source: Inside: Business


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