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Tokyopop to Cut Manga Output in United Kingdom

posted on 2008-06-12 13:32 EDT
20% decrease planned as sales, market share drop

TheBookseller.com, a website which covers the publishing market in the United Kingdom, reports that Tokyopop UK plans to begin cutting output after its parent company's recent decision to significantly downsize its North American manga publishing activities. Currently, Tokyopop UK releases about 25 titles a month, and plans to decrease that to about 20.

According to Andrew Whelan, the newly hired marketing and sales manager of Tokyopop UK, while overall sales of graphic novels in the country rose over 40% during the first four months of year, sales of Tokyopop's books actually dropped about 4%. Previously, Tokyopop had held 80-90% of the British market for graphic novels; it now only holds about a 50% share. Whelan's predecessor, Dennis McGuirk, recently left his position after four years.


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