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N. America's 2007 Anime Market Pegged at US$2.8 Billion (Update 3)

posted on 2009-04-01 08:47 EDT
Characters goods made up US$2.5 billion, compared to DVDs' US$316 million

The Japan External Trade Organization (JETRO), a group affiliated with the Japanese government, reports in its March 30 "State of the Content Market in North America 2008-2009" white paper that the anime-related market in the region was worth US$2.829 billion (about 280 billion yen) in 2007. Wowmax Media used statistics from Nielsen VideoScan, NPD, and other sources in compiling this report for JETRO.

The anime-related market in North America was reportedly at its largest in 2003, when it stood at US$4.84 billion. The 2007 figure was over 40% smaller. Of that US$2.829 billion in 2007, character goods made up US$2.512 billion, while DVDs accounted for US$316 million. By contrast, the character goods market increased from 2006's US$2.41 billion to 2007's US$2.512 billion. The market for packaged videos and DVDs peaked in 2002, when it rose to US$415 million.

Source: animeanime.jp

Update:

Update 2:

Year
Product Category 2001 2002 2003 2004 2005 2006 2007 Source
Character Goods 4,100 3,937 4,450 2,940 2,600 2,410 2,512 Each company's annual reports and financial data
VHS 288 172 72 20 3 1 - Nielsen VideoScan
DVD 56 243 316 326 368 374 316 Nielsen VideoScan
Film 17 8 2 21 5 0 1 BoxOfficeMojo.com
Total 4,461 4,360 4,840 3,307 2,976 2,785 2,829

* In millions of U.S. dollars

Update 3:

30 Bestselling Japanese Anime DVD Titles in the United States in 2006

Rank Title Distributor Retail Price Sales Ratio*
1 Final Fantasy VII: Advent Children Sony Pictures Entertainment 19.94 100
2 Howl's Moving Castle Disney/Buena Vista Home Video 29.99 86
3 Fullmetal Alchemist: The Movie - Conqueror of Shamballa Navarre Corporation 29.98 31
4 Pokémon: Lucario and the Mystery of Mew Viz Media 19.98 23
5 Dragon Ball Z: Fusion Reborn Navarre Corporation 29.98 22
6 My Neighbor Totoro Disney/Buena Vista Home Video 29.99 20
7 Inuyasha the Movie 4: Fire on the Mystic Island Viz Media 24.98 19
8 Evangelion Platinium Complete Collection ADV Films 89.98 19
9 Dragon Ball Z movie 13: Wrath of the Dragon Navarre Corporation 24.98 18
10 Spirited Away Disney/Buena Vista Home Video 29.99 17
11 Princess Mononoke Disney/Buena Vista Home Video 22.99 16
12 Karas: The Prophecy Anchor Bay 19.98 11
13 Whisper of the Heart Disney/Buena Vista Home Video 29.99 10
14 Nausicaä of the Valley of the Wind Disney/Buena Vista Home Video 29.99 9
15 Fullmetal Alchemist: Reunion on Yock Island Vol. 7 Navarre Corporation 29.98 9
16 Fullmetal Alchemist: Altar of Stone Vol. 8 Navarre Corporation 29.98 9
17 Samurai Champloo Vol. 7 Geneon 29.98 8
18 Fullmetal Alchemist: Pain and Lust Vol. 9 Navarre Corporation 29.98 8
19 Fullmetal Alchemist: The Conqueror of Shamballa Limited Edition Navarre Corporation 44.98 8
20 Escaflowne Anime Legends Bandai 49.98 8
21 Outlaw Star Complete Collection Bandai 49.98 7
22 Fullmetal Alchemist: Brotherhood Vol. 13 Navarre Corporation 29.98 7
23 Fullmetal Alchemist: Becoming the Stone Vol. 11 Navarre Corporation 29.98 7
24 Fullmetal Alchemist: Truth Behind Truths Vol. 12 Navarre Corporation 29.98 7
25 Naruto Vol. 1 Uncut Box Set Viz Media 34.98 6
26 Fullmetal Alchemist: Journey to Ishbal Vol. 10 Navarre Corporation 29.98 6
27 Fullmetal Alchemist: Curse Vol. 1 Navarre Corporation 29.98 6
28 Naruto Vol. 1 Viz Media 19.98 6
29 Dragon Ball: Bio-Brioly Uncut Navarre Corporation 24.98 5
30 Street Fighter II - Uncut, Uncensored Anchor Bay 19.98 5
* Ratio of sales compared to the sales of the #1 title as 100

Source: Nielsen VideoScan via Wowmax Media

Update 4:

30 Bestselling Japanese Anime DVD Titles in the United States in 2007

Rank Title Distributor Retail Price Sales Ratio*
1 Robotech Protoculture Collection ADV Films 129.98 100
2 Dragon Ball Z: Vegata Sega Season 1 Navarre Corporation 49.98 100
3 Dragon Ball Z: Season 2 Navarre Corporation 49.98 59
4 Dragon Ball Z: Season 3 Navarre Corporation 49.98 59
5 Howl's Moving Castle Disney/Buena Vista Home Video 29.99 49
6 Pokémon: Lucario and the Mystery of Mew Viz Media 19.98 48
7 Afro Samurai Director's Cut Navarre Corporation 39.98 45
8 Pokémon Ranger and the Temple Viz Media 19.98 41
9 Robotech: The Shadow Chronicles ADV Films 29.98 40
10 Final Fantasy VII: Advent Children Limited Edition Sony Pictures Entertainment 49.95 40
11 Pokémon 10th Anniverasary - Slim Viz Media 39.98 38
12 Evangelion Platinium Complete Collection ADV Films 89.98 32
13 Spirited Away Disney/Buena Vista Home Video 29.99 32
14 Afro Samurai Director's Cut Navarre Corporation 19.98 31
15 Elfen Lied Diclonus Report Complete ADV Films 49.98 31
16 Naruto Vol. 3 Uncut Box Set Viz Media 49.98 30
17 Final Fantasy VII: Advent Children Sony Pictures Entertainment 19.94 30
18 Naruto: Ninja Clash in the Snow Viz Media 24.98 27
19 Dragon Ball Z: Broly Triple Threat 3-Pack Navarre Corporation 29.98 25
20 Naruto Vol. 4 Uncut Box Set Viz Media 49.98 24
21 Hellsing Complete Collection Geneon 59.98 24
22 Naruto Vol. 1 Uncut Box Set Viz Media 34.98 23
23 Fullmetal Alchemist: The Movie - Conqueror of Shamballa Limited Edition Navarre Corporation 44.98 23
24 My Neighbor Totoro Disney/Buena Vista Home Video 29.99 22
25 Outlaw Star Complete Collection Bandai 49.98 22
26 Fullmetal Alchemist: The Movie - Conqueror of Shamballa Navarre Corporation 29.98 22
27 Princess Mononoke Disney/Buena Vista Home Video 22.99 20
28 Naruto Vol. 2 Uncut Box Set Viz Media 34.98 20
29 Hellsing Ultimate Vol. 2 Limited Edition Geneon 49.98 19
30 Escaflowne Anime Legends Complete Collection Bandai 49.98 19
* Ratio of sales compared to the sales of the #1 title as 100

Source: Nielsen VideoScan via Wowmax Media


This article has a follow-up: America's 2009 Anime Market Pegged at US$2.741 Billion (2011-04-15 08:00)
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